Social Media Activations with Measurable ROI

Influential uses AI to optimize creative, build audiences, and track online and offline attribution using creator content.

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Our Strategic Partners

Holistic Data-Driven Approach

Data

Influential’s Market Intelligence offering marries demographic, psychographic, purchase, and behavioral data to deliver strategic insights and activations.

Technology

Influential’s technology platform matches brands with creators, ensures brand safety, and enables a seamless workflow for creative development and campaign execution.

Services

Influential’s white-glove services provide creative strategies, optimized paid media, and both measurable ROI with offline and online attribution.

Unparalleled Campaigns

Influential utilizes a mix of human ingenuity and AI technology to execute every step of your campaign with ruthless efficiency.

  • Creative Strategy
  • Campaign Management
  • Media Strategy
  • Optimized Paid Media
  • Creator Activations
  • Analytics & Reporting
Client

Pepsi

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Venmo

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Wells Fargo

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McDonald's

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Royal Caribbean

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Client

Pocky

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Yahoo! Sports

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You're in good company at Influential

"The only thing I said after the team reviewed the results was, can we triple it next year?"

Dean Evans

Chief Marketing Officer

Hyundai

"After conducting due diligence among social-analytics players, WME determined that Influential has engineered a perfect place for brands and talent to ultimately find each other, in a pretty compelling way. It struck us that there’s nothing really like this out there."

Chris Jacquemin

Head of Digital

WME

"Innovative campaigns like these from Influential allow marketers to go beyond basic measurements like post engagement and impressions and dive into more sophisticated metrics like sales lift, return on ad spend and halo effects – which paint a true picture of just how valuable influencer marketing can be for the CPG industry."

Nishat Mehta

President of Media

IRI

"Influencer marketing today is quickly evolving away from simply paying for posts. Brands need to build influence, not just buy influencers. By using Influential with IBM Watson, we achieve this by scoring and selecting the most authentic influencers based on very specific brand attributes."

Doug Rozen

Chief Innovation Officer

OMD