Influential’s Market Intelligence offering marries demographic, psychographic, purchase, and behavioral data to deliver strategic insights and activations.
Influential’s technology platform matches brands with creators, ensures brand safety, and enables a seamless workflow for creative development and campaign execution.
Influential’s white-glove services provide creative strategies, optimized paid media, and both measurable ROI with offline and online attribution.
Influential utilizes a mix of human ingenuity and AI technology to execute every step of your campaign with ruthless efficiency.
"The only thing I said after the team reviewed the results was, can we triple it next year?"
Chief Marketing Officer
"After conducting due diligence among social-analytics players, WME determined that Influential has engineered a perfect place for brands and talent to ultimately find each other, in a pretty compelling way. It struck us that there’s nothing really like this out there."
Head of Digital
"Innovative campaigns like these from Influential allow marketers to go beyond basic measurements like post engagement and impressions and dive into more sophisticated metrics like sales lift, return on ad spend and halo effects – which paint a true picture of just how valuable influencer marketing can be for the CPG industry."
President of Media
"Influencer marketing today is quickly evolving away from simply paying for posts. Brands need to build influence, not just buy influencers. By using Influential with IBM Watson, we achieve this by scoring and selecting the most authentic influencers based on very specific brand attributes."
Chief Innovation Officer