A.I. influencer technology

IBM Watson’s only developer partner in influencer marketing, with first-to-market A.I. technology on Instagram, Facebook, and Twitter.

Augmented Intelligence
Predictive Insights
10+ Data Api Partners

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Stephen Gold

The Watson capabilities embedded in Influential’s platform offer a cutting edge way to identify the social influencers who will resonate with a brand’s audience and deliver the most meaningful engagements.

Platform

Influential One

Influential One is the only A.I. influencer platform with Watson on Instagram, Facebook, and Twitter to deliver demographically, psychographically, and contextually targeted campaigns for brands and agencies.

Our invite-only network is comprised of over 10,000 leading social influencer accounts on Twitter, Instagram, Snapchat, YouTube, and Facebook, who are required to be in the top 1% of engagement on each platform to join. They currently reach over 5 billion followers.

Influential is the only company that guarantees your target demo in an insertion order.

All influencers have our patent-pending app on their hip pocket. Brands and agencies have enterprise technology to seamlessly make approvals and monitor the campaign.

Through a proprietary blend of data partners we identify and guarantee in-demo impressions, similar to a Nielsen or Arbitron.

About Influential

Data-first. Predictive. Cognitive.

Influential leverages the most advanced Augmented Intelligence technology, where human passion meets machine learning, to inspire data-driven creative content, strategy, influencer curation and media. 

Our approach provides a 360° view of your brand in the digital space, across three key dimensions: demographics, psychographics, and context. 


Brand Match

On a score of 0-100, see how an influencer matches with a brand, based on Demographics, Psychographics, and contextual relevance.

A.I. 360

Augmented Intelligence for all your creative needs, machine learning and humanity are interwoven to Research, Assess, & Inspire creative concepts.

Psychographics

On Instagram, Facebook, and Twitter, we built a technology that identifies personality traits and archetypes.

Comprehensive Vetting & Casting

We built a system that checks billions of data points to determine whether an influencer has used profanity, referenced a competitor, is talking about a brand organically, and even felony/DUI checks.

Strategic Media Partners

Influential has strategic partnerships with a diverse group of the largest and most impactful media companies.

  • Kia Motors

    Goal

    Build awareness and social engagement around KIA’s 2016 Super Bowl commercial, starring Christopher Walken.

    Strategy

    Using Twitter, Instagram, and Facebook, Influential activated top-tier influencers, based on IBM Watson’s psychographic insights, to post branded content and messaging into their feeds, in five key waves. This strategy built and sustained momentum for the Kia Optima and the #AddPizzazz campaign, while also creating conversion opportunities on social media, based on core consumer traits. Additionally, select viral / meme accounts with high engagement in the target demographic supported the activation by sharing content to maximize reach and social discovery.

    28.4M

    In-Demo
    Impressions

    925K

    Engage­ments

    279%

    Media Value
    Over-Delivery

  • United Nations

    Goal

    Develop and launch a social media awareness campaign for the United Nations, on the International Day of Peace, aimed to generate interest and engagement surrounding the hashtag, #HugForPeace, while mobilizing as many users as possible to commit to 24 hours of peace in their city by coming together with a very simple action — a hug.

    Strategy

    For the second consecutive year, Influential partnered with the United Nations to launch a social media awareness campaign on the International Day of Peace, September 21st, 2016. Influential implemented its industry-leading, IBM Watson-enabled technology and activated many of its top social influencers to launch the #HugForPeace campaign. The campaign drove a highly-targeted demographic to an Influential created photo-generator splash site, where users uploaded and shared custom images, creating a flurry of user-generated-content and social buzz.

    120M

    In-Demo
    Impressions

    40.6M

    Reach

    50K

    Engage­ments

  • Leading CPG Brand

    Goal

    Drive a deeper, humorous connection and increase brand engagement for a popular consumer packaged goods company, by aligning with key audience passion points and key cultural moments, to promote a popular hard candy.

    Strategy

    Influential activated a targeted network of lifestyle influencers to create unique content and engage in highly impactful social activations. Content was strategically released, leading up to key cultural events, such as the Olympics or college finals, to build to a crescendo and maximize impressions, engagement, and social conversation. Utilizing the unique campaign hashtag, #KeepOnSucking, influencers encouraged followers to engage and interact with the campaign, maximizing earned media and over-delivery on impressions.

    24.1M

    In-Demo
    Impressions

    2.7M

    Engage­ments

    55.1%

    Media Value
    Over-Delivery

  • Major Movie Studio Release

    Goal

    Generate explosive buzz, leading up to the premiere of a new theatrical action release for a major motion picture studio, with a first-of-its-kind, live pyrotechnic stunt activation.

    Strategy

    Influential selected 7 influencers, based on contextual, semantic, and demographic relevance - utilizing IBM Watson technology on Facebook, for the first time. These 7 influencers were taken on-location for a giant pyrotechnics stunt, where explosives crews demolished a replica of an old western saloon from the film. Utilizing tune-in messaging videos produced by Influential, leading up to the stunt to drive awareness, over 150K live viewers tuned in for the activation. Drone videography and Facebook Live were leveraged to seamlessly stream the stunt directly to a highly targeted and engaged following, generating social conversation and massive awareness for a major theatrical movie release.

    As an added value, Influential’s network of Owned & Operated viral accounts were activated, to generate further awareness and impressions alongside the contracted influencers, driving views to brand-provided assets, accompanied by copy that encouraged followers to see the movie in theaters.

    2.9M

    Total Views

    226K

    Engage­ments

    162.2%

    Media Value
    Over-Delivery

  • Mobile App

    Goal

    Amplify awareness and inspire downloads/installs for a mobile avatar app.

    Strategy

    Our targeted network of influencers were activated across 5 platforms to amplify awareness and drive downloads for a mobile avatar app. Utilizing a data-driven approach, influencers were diversified and selected, based on contextual and semantic relevance, while strategy was fine-tuned by user behavior, through A/B testing of creative options, including new app features and exclusives. Influencers created custom organic image and video content, featuring the app in different and unique ways, while utilizing a custom hashtag and unique calls-to-action, to encourage followers to interact with the campaign.

    3.6M

    In-Demo
    Impressions

    1.2M

    Engage­ments

    123.5%

    Media Value
    Over-Delivery

  • TV Show

    Goal

    Create recognition and awareness around the brand redesign of a premier entertainment network, while engaging the target demographic in the #BePopCultured social media movement.

    Strategy

    Sparking social conversation around the hashtag, #BePopCultured, influencers were activated on Instagram to share pop culture-inspired media, alongside brand-provided, witty captions, to drive followers to the newly redesigned entertainment property. This generated organic awareness, while encouraging followers to interact with the campaign, utilizing the custom hashtag, #BePopCultured.

    12.3M

    In-Demo
    Impressions

    13.2M

    Reach

    17%

    Media Value
    Over-Delivery

  • Major Movie Studio Release

    Goal

    Build awareness and anticipation, leading up to the premiere of a new theatrical release, from a major movie studio.

    Strategy

    Our highly targeted network of Instagram and Facebook influencers posted film-branded content and lifestyle media into their feeds, to generate buzz and conversation around the theatrical release of a highly anticipated thriller. By tagging the main actress and the movie’s official social accounts, followers were also able to interact with the campaign, to maximize sharing and social discovery.

    13.4M

    In-Demo
    Impressions

    5.4M

    Engage­ments

    100.6%

    Media Value
    Over-Delivery

  • Beauty Retailer

    Goal

    Support a social media movement that raises brand awareness and positions a major beauty retailer as the premiere location to purchase a newly released product from a popular cosmetics brand.

    Strategy

    Influential activated our targeted network of beauty influencers, across Twitter and Instagram, to create impactful content and messaging that dominated social conversation and inspired followers to participate in the movement. To maximize reach and engagement, influencers implemented the custom hashtag, #LipstickIsMyVice, and unique calls-to-action, to encourage followers to interact with the campaign, while driving consideration for a major beauty retailer.

    21.3M

    In-Demo
    Impressions

    22.9M

    Reach

    275%

    Media Value
    Over-Delivery

  • Apparel Retailer

    Goal

    Drive top-of-mind awareness for a specialty apparel retailer, as the premier destination for back-to-school shopping.

    Strategy

    Utilizing our targeted network of family-focused influencers, we activated top mommy vloggers and parenting accounts on Facebook and Instagram, to produce custom images and videos, featuring key products, while positioning a major children’s retailer as the premiere back-to-school shopping destination. A custom hashtag was implemented with unique calls-to-action that encouraged followers to interact with the campaign.

    1.2M

    In-Demo
    Impressions

    533K

    Views

    50.9K

    Engage­ments

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