Influential

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The only Data-First Influencer Platform

with all the most engaged influencers on Twitter, Instagram, Vine, Snapchat, Facebook and YouTube connected via our patent-pending app.

Using our enterprise technology; now you can make an actual media buy on social. Deliver unique in-demo impressions using the most trusted and relevant voices on top social media platforms with native ads. We offer word of mouth at scale, become the most talked about topic in the world.



Through our partnership with IBM Watson we have built a toolkit to identify personality traits for brands and agencies. You can now choose the most relevant influencers based on how they are perceived, whether they are adventurous, intellectual, altruistic, etc. (over 40 traits). This, coupled with our 3rd party demographics data partners, makes us the most robust and data-driven influencer identification system in the market.

Who We Work With

Kia

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation, based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA.
Influential's IBM’s Watson Solution Picked Kia’s Super Bowl ‘Influencers’ See Case Studies

United Nations

Each year the International Day of Peace is observed around the world on 21 September. The General Assembly has declared this as a day devoted to strengthening the ideals of peace, both within and among all nations and peoples. See Case Studies

Alfa Romeo

Since its foundation in Milan, Italy, in 1910, Alfa Romeo continues to design and craft some of the most stunning and exclusive cars in automotive history, all while building on a racing heritage that includes some of the most talented and storied drivers and victories. See Case Studies

20th Century Fox

Twentieth Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios. See Case Studies

The Children’s Place

The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America. The Company designs, contracts to manufacture, sells at retail and wholesale, and licenses to sell fashionable, high-quality merchandise at value prices, primarily under the proprietary “The Children’s Place,” “Place” and “Baby Place” brand names. See Case Studies

Haagen Dazs

Crafted in 1960 by Reuben Mattus in his family’s dairy, Häagen-Dazs ice cream is the original super premium ice cream. True to tradition, we are committed to using only the purest ingredients in crafting the world’s finest ice cream. Truly made like no other®, today Häagen-Dazs ice cream offers a full range of products from ice cream and gelato to sorbet, frozen yogurt and frozen snacks in more than 65 flavors. See Case Studies

Colgate

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world. See Case Studies

Sony Pictures

Sony Pictures Entertainment Inc. is the entertainment branch of Sony, focusing on motion picture, television production, and distribution units in America. See Case Studies

General Mills

General Mills, Inc., is an American multi-national manufacturer and marketer of branded consumer foods, sold through retail stores. It is headquartered in the Minneapolis suburb of Golden Valley, Minnesota. See Case Studies

Universal Pictures

Universal Studios Inc. is a film studio, owned by Comcast through its wholly-owned subsidiary NBCUniversal, and is one of Hollywood's "Big Six" film studios. See Case Studies

Sony Music

Sony Music Entertainment Inc. is a music corporation managed and operated by Sony Corporation of America, and is one of the “Big Three” record labels. See Case Studies

Corona

Corona Extra was introduced in the United States in 1981, and became the fastest growing imported beer in U.S. history. Corona Extra has been brewed and bottled in Mexico since 1925. Corona Extra is the #1 selling imported beer in the U.S. and the #5 selling beer overall. See Case Studies

Hershey

The Hershey Company is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. Hershey's products are sold in over 60 countries worldwide. See Case Studies

Ulta

ULTA Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. See Case Studies

Sony Crackle

Sony Crackle is the only digital entertainment network where consumers can stream their favorite movies, television shows, and exclusive originals for free, through multiple devices. See Case Studies

Esquire Network

Esquire Network is a lifestyle and entertainment television network that features programming that speaks to classic and contemporary passions and interests, from fashion and style, to food and drink, travel, family, and relationships. See Case Studies

Honest Tea

Honest Tea is a bottled organic tea company, based in Bethesda, Maryland. The company is a wholly-owned subsidiary of The Coca-Cola Company. See Case Studies

Unilever

Unilever is a unique company with ambitious plans for sustainable growth and an intense sense of social purpose. Their mission is to help people everywhere increase the quality of life, without increasing their environmental footprint. See Case Studies

Kellogg's

Kellogg Company is an American multi-national food manufacturing company, headquartered in Battle Creek, Michigan. They passionately believe in the power and promise that comes from eating the right breakfast. See Case Studies

Nestle

Nestlé S.A. is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues, and ranked #72 on the Fortune Global 500 in 2014. See Case Studies

Fox

The Fox Broadcasting Company, is an American commercial broadcast television network that is owned by the Fox Entertainment Group division of 21st Century Fox. See Case Studies

Paramount

Paramount Pictures Corporation is a film studio, television production company and motion picture distributor, consistently ranked as one of the "Big Six" film studios of Hollywood. It is a subsidiary of U.S. media conglomerate Viacom See Case Studies

Initiative

Initiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG). See Case Studies

Maxus

Maxus is a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. See Case Studies

Warner Bros. Entertainment

Warner Bros. Entertainment Inc. is an American entertainment company that produces film, television and music entertainment. As one of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank, California. See Case Studies

iHeart Media

HeartMedia, Inc. is an American mass media company headquartered in San Antonio, Texas. iHeartMedia, Inc. specializes in radio broadcasting through division iHeartMedia (formerly Clear Channel Media and Entertainment); the company owns more than 850 full-power AM and FM radio stations in the U.S., making it the nation's largest owner of radio stations. See Case Studies

Entertainment Tonight

ET is a daily, half-hour, nationally syndicated entertainment newsmagazine, reporting on breaking news events, exclusive interviews, behind-the-scenes first looks, and Hollywood's hottest stories from the worlds of film, television, fashion, literature and interactive media. See Case Studies

The Emmys

An Emmy Award, or simply Emmy, recognizes excellence in the television industry, and corresponds to the Academy Award (for film), the Tony Award (for theatre), and the Grammy Award (for music). See Case Studies

Technology

All influencers have our patent-pending app on their hip pocket.

Brands and agencies have enterprise technology to seamlessly make approvals and monitor the campaign.

Proprietary blend of data partners identifying and guaranteeing in-demo impressions, similar to a Nielsen or Arbitron.

All influencers have our patent-pending app on their hip pocket. Brands and agencies have enterprise technology to seamlessly make approvals and monitor the campaign.

Proprietary blend of data partners identifying and guaranteeing in-demo impressions similar to a Nielsen or Arbitron.

Why Work with Us?


Every other company uses a talent agency model or runs campaigns based on gross impressions and arbitrary methods, all without putting audience guarantees in the insertion order.

Overview Video

Experiential

The undisputed leader in the space with three #1 Worldwide trends over Coachella and the WorldCup. We've run campaigns with or at events like Rock in Rio, Coachella, EDC, RedBull GRC, X-Games, E3, and iHeart music fly-aways amongst others.




The only technology that offers 100% brand safe content. Review and approve every image, video, and piece of text before it's released, in real-time.

Network

  • Fashion
  • Fitness
  • Humor
  • Gamers
  • Music
  • Teens
  • Moms
  • Niche

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Case Studies

  • Kia Motors

    Goal

    Build awareness and social engagement around KIA’s 2016 Super Bowl commercial starring Christopher Walken.

    Strategy

    Using Twitter, Instagram, and Facebook, Influential™ activated top-tier influencers based on IBM Watson’s psychographic insights to post branded content and messaging into their feeds in five key waves. This strategy built and sustained momentum for the Kia Optima and the #AddPizzazz campaign, while also creating conversion opportunities on social media based on core consumer traits. Additionally, select viral / meme accounts with high engagement in the target demographic supported the activation by sharing content to maximize reach and social discovery.

    129M

    Impressions

    924K

    Engage­ments

    279%

    Media Value
    Over-Delivery

  • United Nations

    Goal

    Develop and launch a social media awareness campaign for the United Nations on the International Day of Peace aimed to generate interest and engagement surrounding the hashtag #HugForPeace while mobilizing as many users as possible to commit to 24 hours of peace in their city by coming together with a very simple action — a hug.

    Strategy

    For the second consecutive year, Influential™ partnered with the United Nations to launch a social media awareness campaign on the International Day of Peace, September 21st, 2016. Influential™ implemented its industry-leading, IBM Watson-enabled technology and activated many of its top social influencers to launch the #HugForPeace campaign. The campaign drove a highly-targeted demographic to an Influential™ created photo-generator splash site where users uploaded and shared custom images, creating a flurry of user-generated-content and social buzz.

    120M

    Impressions

    40.6M

    Reach

    50K

    Engage­ments

  • Leading CPG Brand

    Goal

    Drive a deeper, humorous connection and increase brand engagement for a popular consumer packaged goods company by aligning with key audience passion points and key cultural moments to promote a popular hard candy.

    Strategy

    Influential™ activated a targeted network of lifestyle influencers to create unique content and engage in highly impactful social activations. Content was strategically released leading up to key cultural events such as the Olympics or college finals to build to a crescendo and maximize impressions, engagement, and social conversation. Utilizing the unique campaign hashtag #KeepOnSucking, influencers encouraged followers to engage and interact with the campaign, maximizing earned media and over-delivery on impressions.

    59M

    Impressions

    55.4M

    Reach

    2.8M

    Engage­ments

    43.8%

    Media Value
    Over-Delivery

    2.1x

    Unique In-Demo
    Impressions
    Over-Delivery

  • Major Movie Studio Release

    Goal

    Generate explosive buzz leading up to the premiere of a new theatrical action release for a major motion picture studio with a first-of-its-kind, live pyrotechnic stunt activation.

    Strategy

    Influential™ selected 7 influencers based on contextual, semantic, and demographic relevance - utilizing IBM Watson™ technology on Facebook for the first time. These 7 influencers were taken on-location for a giant pyrotechnics stunt where explosives crews demolished a replica of an old western saloon from the film. Utilizing tune-in messaging videos produced by Influential™ leading up to the stunt to drive awareness, over 150K live viewers tuned in for the activation. Drone videography and Facebook Live were leveraged to seamlessly stream the stunt directly to a highly-targeted and engaged following, generating social conversation and massive awareness for a major theatrical movie release.

    As an added value, Influential™’s network of Owned & Operated viral accounts were activated to generate further awareness and impressions alongside the contracted influencers, driving views to brand-provided assets accompanied by copy that encouraged followers to see the movie in theaters.

    13.5M

    Impressions

    2.9M

    Views

    226K

    Engage­ments

    162.2%

    Media Value
    Over-Delivery

    151K

    Live
    Stream Views

  • Mobile App

    Goal

    Amplify awareness and inspire downloads/installs for a mobile avatar app.

    Strategy

    Our targeted network of influencers were activated across 5 platforms to amplify awareness and drive downloads for a mobile avatar app. Utilizing a data-driven approach, influencers were diversified and selected based on contextual and semantic relevance while strategy was fine-tuned by user behavior through A/B testing of creative options including new app features and exclusives. Influencers created custom organic image and video content featuring the app in different and unique ways while utilizing a custom hashtag and unique calls-to-action to encourage followers to interact with the campaign.

    2.3M

    Impressions

    5.4M

    Views

    1.1M

    Engage­ments

    123.5%

    Media Values
    Over-Delivery

  • TV Show

    Goal

    Create recognition and awareness around the brand redesign of a premier entertainment network while engaging the target demographic in the #BePopCultured social media movement.

    Strategy

    Sparking social conversation around the hashtag #BePopCultured, influencers were activated on Instagram to share pop culture-inspired media alongside brand-provided, witty captions to drive followers to the newly redesigned entertainment property. This generated organic awareness while encouraging followers to interact with the campaign utilizing the custom hashtag #BePopCultured.

    12.3M

    In-Demo
    Impressions

    13.2M

    Reach

    159K

    Engage­ments

    17%

    Media Values
    Over-Delivery

  • Major Movie Studio Release

    Goal

    Build awareness and anticipation leading up to the premiere of a new theatrical release from a major movie studio.

    Strategy

    Our highly-targeted network of Instagram and Facebook influencers posted film branded content and lifestyle media into their feeds to generate buzz and conversation around the theatrical release of a highly-anticipated thriller. By tagging the main actress and the movie’s official social accounts, followers were also able to interact with the campaign to maximize sharing and social discovery.

    12.6M

    US-Only
    Impressions

    3.9M

    Unique In-Demo
    Impressions Instagram

    22.9M

    Reach

    14.9K

    Engage­ments

    275%

    Media Value
    Over-Delivery

  • Beauty Retailer

    Goal

    Support a social media movement that raises brand awareness and positions a major beauty retailer as the premiere location to purchase a newly released product from a popular cosmetics brand.

    Strategy

    Influential™ activated our targeted network of beauty influencers across Twitter and Instagram to create impactful content and messaging that dominated social conversation and inspired followers to participate in the movement. To maximize reach and engagement, influencers implemented the custom hashtag #LipstickIsMyVice and unique calls-to-action to encourage followers to interact with the campaign while driving consideration for a major beauty retailer.

    22M

    Unique In-Demo
    Impressions

    29.8M

    Reach

    5.4M

    Engage­ments

    100.6%

    Media Value
    Over-Delivery

    2,793

    User-Generated
    Content

  • Apparel Retailer

    Goal

    Drive top of mind awareness for a specialty apparel retailer as the premier destination for back-to-school shopping.

    Strategy

    Utilizing our targeted network of family-focused influencers, we activated top mommy vloggers and parenting accounts on Facebook and Instagram to produce custom images and videos featuring key products while positioning a major children’s retailer as the premiere back-to-school shopping destination. A custom hashtag was implemented with unique calls-to-action that encouraged followers to interact with the campaign.

    2M

    Impressions

    29.8M

    Reach

    5.4M

    Engage­ments

    100.6%

    Media Value
    Over-Delivery

    2,793

    User-Generated
    Content