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The Ad You Stay In

Paris Hilton smiling at camera posing for her longest TikTok ever campaign.
Paris Hilton smiling at camera posing for her longest TikTok ever campaign.


Drive Awareness and Consideration

The Stats

The Approach

Hilton knows it matters where you stay, even on social media. Working in tandem with Hilton and TBWA\Chiat\Day New York, Influential set out to cleverly demonstrate that brand belief by partnering with top creators to curate a TikTok ad worth staying in.

Our seven strategically-selected creators wrote, starred in and filmed their own branded videos which were then seamlessly woven together to form a history-making 10-minute long TikTok. Our influencers also activated complimentary content on their individual feeds that highlighted their segment of the ad. These standalone posts also served as a means to drive views back to the longform video.

The Result

A TikTok You Stay In shattered all expectations not just for the Hilton brand but for TikTok branded content as a whole. Resulting in a record-setting 13.3M views and nearly 436K engagements. Unprecedented numbers for the brand. By partnering with a diverse mix of creators, Influential drove incremental reach and exposure to new audiences for Hilton. Using a truly innovative approach, this campaign redefined what’s possible in influencer marketing.



Users have spent 6.9M minutes with Paris Hilton’s original 10-min TikTok

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