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About Influential

Influential is the leading technology platform that connects brands with audiences via transparent data and machine learning.

To accomplish this, Influential has assembled a team of experts who have moved the needle in social media and various sectors of technology.

Executive Leadership

Ryan Detert

Chief Executive Officer

Ryan has brought brands, press, and financing to Influential. Taking the entire space to new heights, his mission to optimize and streamline branded content with a data-first approach has already shifted the industry – and he's just getting started. Ryan holds a Bachelor's degree from Rollins College.

Chris Poydenis

Chief Revenue Officer - Partner

With top-performing sales experience at Imagine Entertainment, iHeartMedia NYC, and Premiere Networks, Chris now leads our sales team by always going the extra mile implementing strategy to generate various revenue streams. Chris graduated from Villanova University as a varsity athlete, with a BS in Political Science.

Andrea Millett

Chief Operating Officer

With 20+ years of experience in advertising and marketing, Andrea joined Influential as Chief Operating Officer to oversee the successful operations of the company and guide our overall culture. Andrea spent 21 years in the Havas network, in a variety of roles, including Chief Operating Officer for Havas Media USA. Andrea received her Bachelor’s degree from Alfred University in Managing Information Systems and Marketing.

Alex Mandel

Chief Financial Officer

As CFO, Alex focuses on strategic finance initiatives, corporate strategy, and general financial management. He has over 25 years of corporate finance experience, including over a decade serving as finance chief for leading performance-driven digital marketing companies. Most recently, Alex led the finance team at Nasdaq-listed Fluent, a data-driven performance marketer. Alex has a B.A. in Economics from Tufts University and an M.B.A. from Columbia Business School.

Chris Detert

Chief Communications Officer

Chris leads our marketing and PR efforts ensuring awareness of Influential. With 15+ years of experience leading top brands and agencies, including his post as VP of Marketing at the $100M fashion phenomenon, Von Dutch, and his role of CEO at American Rebel PR, Chris aids in our continued growth. Chris holds a Bachelor's degree from Pepperdine.

Scott Giovanni

Head of Product

Leading our product and development teams, Scott designs and develops highly intuitive software solutions to solve the industry's biggest challenges. Prior to Influential, he was Founder and CEO of Sport Habitats, a venture-backed tech startup that built award winning social networking and matchmaking platforms featured by Apple. Scott studied at UNLV until the acquisition of his first company.

Matthew Moore

Chief Legal Officer

Matthew ensures that Influential's deals and legal matters are buttoned up. Before joining Influential, he was Senior Counsel and Assistant GC at BuzzFeed, following several other in-house roles. Moore began his legal career as a Litigation Associate at a NYC firm. He is a Trustee of the Copyright Society and a graduate of Skidmore College and Brooklyn Law, where he was awarded the Ortner Prize at graduation.

Latarria Coy

Head of Ethical Media

Latarria joined Influential in December 2021. She worked in the advertising and media industry for 15+ years and led Diversity, Equity & Inclusion at OMD USA. At Influential, Latarria pushes for equitable practices in the creator economy by creating opportunities for diverse creators to connect with brands and taking steps to increase pay equity.

Jenny Lapat

EVP Operations

Jenny leads operations and has a proven track record of building and managing high performance teams. She has spent 15+ years helping both start-ups and large corporations with scale and efficiency. Prior to Influential, she oversaw growth and development of the operations and strategy teams at MediaNews Group, Digital First Media. Jenny graduated from UCLA with a BA in Political Science.

Kathleen Simon

EVP Finance & Controller

As EVP of Finance & Controller, Kathleen is responsible for all finance and accounting functions. With several years of experience in accounting and finance, she has developed the financial and accounting structure including accounting systems, compliance, and GAAP accounting policies and procedures for Influential and in previous roles. Kathleen graduated from Colorado State University with a BS in Accounting.

Katherine Rae

Head of People

As Head of People, Katherine leads the People function, which includes all aspects of the employee and candidate experience at Influential. Her focus is on; Building a scalable HR operating structure that supports the fulfillment of our mission and annual goals. Grounding our company culture with effective team and leadership principles which creates an environment of growth, responsibility, authenticity, connection, creativity and empowerment.

Greg Reiss

Head of East Coast Sales

Greg leads East Coast Sales at Influential with a proven sales management career, dedicated exclusively to the digital & social media advertising industry at leading media/entertainment companies. Background encompasses all aspects of sales. Extensive multi-platform sales and management experience.  Greg graduated from The Ohio State University with a BA in Political Science.

Tara Rothman

EVP Strategic Partnerships

Tara serves as EVP, Strategic Partnerships, leading the East & Midwest sales team.  With nearly two decades of digital/social sales and management experience, she is a proven leader with a legacy of establishing strategic partnerships with top advertisers and holding companies. Tara previously worked at Above Average, Maker Studios and People Magazine, and holds a Bachelor of Science in Marketing from Pennsylvania State University.

Join the team

Working at Influential

If you’re looking for a culture that fosters innovation, entrepreneurship, collaboration, problem solving, and learning - then Influential is right for you. We are a remote-first company.

Open Positions

Our Headquarters

Las Vegas

300 S. 4th St. Suite 180
Las Vegas, NV 89101