Walmart
Black Founded Brands Dominate The Big Screen

Influential partnered with Walmart to launch a creator-led campaign celebrating Black-founded brands available at Walmart, using authentic storytelling to spark cultural connection and pride. To expand the reach beyond social platforms and create deeper, long-lasting impact, Influential joined forces with NCM (National CineMedia) and activated Creator360—our proprietary, screen-agnostic platform.

Through this integration, creator content was brought to life on the big screen, airing in theaters nationwide just before official movie trailers. The featured spot, starring iconic music group Boyz II Men, captured the joy, inspiration, and everyday relevance of Black-founded brands, resonating with audiences across demographics on social and on the big screen.

This cross-platform, creator-first campaign not only celebrated culture—it drove results. Walmart saw a significant lift in brand perception, achieving the #1 position in top-of-mind awareness among competitors. The success proves that Influential’s unique blend of creator storytelling, cultural relevance, and data-backed distribution is a powerful formula for elevating brand visibility and impact across every screen.