Experian
Stars, Stories & Serious Conversions

Let’s be real: financial tools like bill negotiation and subscription cancellation aren’t exactly trending topics, especially with mobile-native Gen Z and Millennial audiences. But with 65% of them more likely to describe themselves as money-driven compared to other groups, Experian saw a major opportunity to spark meaningful engagement.

To bring this to life, Influential partnered with Experian and Snap Inc.'s verified creators, Snap Stars, to turn financial literacy into relatable, everyday content. As Snapchat’s official creator agency production partner, we helped transform product features into authentic narratives, like GRWM videos and sunny-day savings tips, showing how Experian’s tools make budgeting easy, fast, and part of the flow. Each piece of content wrapped with a clear CTA to download the app, helping drive direct performance.

The creator-first approach delivered standout performance across every metric. Snap Star videos proved to be 52% more efficient in driving app installs compared to traditional creative, showing the power of relatable, creator storytelling. That momentum carried through the funnel, with a 51% more efficient cost per registration as users not only downloaded the app but actively signed up for Experian’s services. Engagement also soared—click-through rates were 44% higher thanks to content that felt native, authentic, and genuinely helpful. Building on this success, Experian is now investing in an always-on creator strategy, extending the impact across major cultural moments like March Madness and beyond. The takeaway? When financial empowerment is delivered through the right voice, it not only resonates, it performs.