September 2025 Social Media Trends

An overview of September's top trends in social media, creators, and sponsorships, along with key moments to watch out for.

Social Trends

This trend playfully reinterprets the phrase ‘go wherever the wind takes you’ by humorously depicting people being ‘blown,’ or in this case rolled, toward their desired destination.
Creators and users are sharing all the places the wind is ‘blowing’ them, whether it’s to the fridge for a late night snack, a new travel destination, or straight to the couch to get cozy and binge their favorite show.
Beauty Example: Clips of creators being ‘blown’ to their vanity to indulge in self-care, applying skincare or haircare like under-eye patches, red light masks, or hair serums, with text overlay reading ‘Go wherever the wind takes you’.

Ah, the classic inner debate brought to life! This trend turns the negative voice in your head into a character that gets called out and shut down—always with a witty, humorous response. By literally turning their head and voicing both sides of the conversation, creators spotlight the clash between self-doubt and confidence in a playful, relatable way.
Brands have started to dip their toes into this trend, specifically dating apps, to encourage building healthy relationships. Since this trend can be tailored easily to different types of brands, it makes it an effective way to stay relevant.
Finance Example: *Speaking with head turned to the side with the text overlay: “who said that?!”* “Who said that you should book flights without earning any miles? We’re driving to the bank to get that solved before we plan the next trip!”