Riding the Creator Economy Wave: Risks and Rewards
From picking the right creators to staying ahead of industry shifts, we explored how brands can show up authentically and effectively.
212NYC Recap
We recently teamed up with 212NYC New York's Digital Advertising Club to host a compelling panel discussion: “Riding the Creator Economy Wave: Risks and Rewards."
The panel featured top industry voices, including:
🎤 Eric Levin, Chief Content Officer, Publicis Media
🎤 Neahle Jones, VP, US Consumer Engagement, Consumer Products Division, L'Oréal
🎤 Kristen Comings, President, Onefluential (a division of Influential)
🎤 Natalia Cestti, Gen Z Relatable Content Creator
Together, we dove into the evolving landscape of the creator economy, unpacking how brands can authentically collaborate with creators, navigate risk, and keep pace with shifting consumer expectations. The conversation explored everything from identifying the right talent to anticipating the future of the industry.
Thank you to everyone who attended, it was a pleasure to gather and connect! If you couldn’t make it this time, be sure to stay tuned for more upcoming events.