November 2023 Social Media Trends

Creative Trend: TikTok users and creators have been revealing “My Camera Roll After…” certain life moments or experiences, sharing a summary of aesthetic images for audiences to see. These showstopping images have had viewers in awe, inspired to follow in their footsteps.

Sample Concept: To produce content utilizing this photography based trend, creators will use the prompt, and then feature a Brand's product or service via high quality images, showcasing themselves using it in different settings or ways.

Sample Travel Integration: Talent will give viewers a sneak peek into their camera roll after picturesque travel experience where they utilized your brand! They’ll place your brand front and center in their photos, whether they’re taking pics at your airport lounge, flying on your premium airplane, or arriving at your hotel.

Sample CPG Integration: Our carefully selected talent will capture special moments with your brand or product(s) seamlessly incorporated into various images. Picture them sharing “My Camera Roll after my Christmas Party” where they show photos of guests all enjoying a particular soda brand, or snacking on their favorite brand’s crackers.

Creative Trend: Make way for the most wholesome trend on TikTok this month. This trend is beautifully simple, featuring text overlay stating "us in another universe" and a clip of animals being adorable and loving to each other. The trend is meant to highlight connections in the animal kingdom that mirror the love humans have for their favorite people, and to show how good the simple things can be.

Sample Concept: This trend would really shine with travel, lifestyle, and fashion content, but can be used for any vertical from auto to entertainment and even finance. Instead of featuring animals, our version of this trend will focus on people having a fun and loving moment (either between people in a relationship, friends, or family members) as they use Brand's product.

Sample Fashion Integration: If you like fashion, you know how it feels to see someone's outfit and think about what your life would look like if you had clothes that looked that amazing. Let's lean into the fashion FOMO here with content that shows two people dancing, dining, or strutting their stuff on the street with the text overlay ("us in another universe") meant to show how desirable Brand's clothing is, and how you'll be the envy of all if you simply purchase and wear these pieces.

Sample Entertainment Integration: Sometimes, the simple moments are the best moments of all. Let's use this phenomenon in tandem with a watch party concept for a new movie or TV show. Two people will get comfortable on the sofa with their snacks as they prepare to watch Brand or Network's newest release, with the "us in another universe" text overlay showing just how precious this moment is (and how it wouldn't be possible without Network's new hit show or movie).

With over 1.8M posts, #Friendsgiving is the November holiday where friends can gather and establish new traditions! Both brands and influencers post content surrounding themed decorations, festive beverages, delectable dishes and more to celebrate the holiday (which isn’t tied down to any particular date, allowing content to stay relevant for longer).

This new trend features people showing the items and activities that can always bring about their friendly/talkative side, no matter how introverted they might be. Whether the topic is going thrifting, getting drinks to discuss life, plants, or any other item for purchase, this trend is a great way to get everyone in on the conversation.