May 2025 Social Media Trends

• What do you do when you overhear a conversation you're dying to be a part of? Easy: you slowly and not-so-nonchalantly get close enough to join in on the fun, circling your target like a great white shark (cue the theme from Jaws).

• Although this trend hasn't been referenced by brands yet, it could be utilized by a variety of verticals, and users have been tapping into it with a diverse range of products in their videos.

• Entertainment Example: "POV: Someone mentions going to the movies, getting freshly buttered popcorn, a crispy soda, and a bag of candy." No questions asked - we're in!

• God forbid a girl has a hobby! The trend playfully sheds light on how women are often criticized for having interests and hobbies in things like (but not limited to) astrology, true crime, running, and social media stalking. It underscores the double standard that while men's hobbies are widely accepted, women's are often mocked - turning that judgment into a tongue-in-cheek celebration of doing what you love anyway!

• Its versatility makes it adaptable across categories like fashion, CPG, food, health and wellness, and more - offering brands an easy and relevant way to tap in.

• Baking Example: "Whenever you see a new baking recipe, you always have to try it"..." God forbid a girl has a hobby!"

• Memorial Day
• Kentucky Derby
• PGA Championship
• Country Music Awards
• Billboard Music Awards
• Met Gala

• Probably Needed A Hug...
• Almost Forgot This Is The Whole Point
• Chopstick Challenge
• Ice Bucket Challenge Returns
• Hard Launch
• The Butterfly Effect
• The Organizer Vs The Enjoyers
• Nooooo
• Halfway to Halloween