May 2024 Social Media Trends

Creative Trend: Channel your inner artist! Users and influencers on TikTok have been participating in this comedic and artistic trend by painting their significant other, friends, or family members and then revealing it to one another for their real time reactions. Whose final masterpiece is the best? Let's watch as it comes to life!

Sample Concept: Talent will recreate the paint night trend, seamlessly featuring your brand and product(s) as they work on their art pieces, sharing the final portrait results to get each other's hilarious responses.

Sample Food & Beverage Integration: While you work hard on your art piece, you'll need some sustenance! Talent will tap into this trend as they eat or drink your product(s), even effortlessly incorporating the beverages are foods into their masterpieces to add to the in-the-moment portrait. As they say for your product(s) to focus on the artwork, showcasing the paint process, as well as the final results. Who's portrait portrays other person (and your products!) the best?

Sample Entertainment Integration: Painting in silence? No thanks! Talent will hop on this current art piece trend with your movies or TV shows playing in the background. They'll pick your ideal paint night entertainment choices and watch them as they progress with their personalized portraits, sharing the hysterical final product at the end to compare with the other person's.

Creative Trend: Have you ever thought about those places in the house that you've never really paid attention to, or that others in your household might have never even seen? That's exactly what this trend is about: showing off those spaces that frequently get overlooked. It's all about seeing something new and (maybe) exciting.

Sample Concept: Creators will show off overlook spaces such as the back of the freezer, the cabinet under the sink, the top of the fridge, and more to their babies, pets, boyfriends, friends, and more. The caption or TO proclaim that they're "showing my baby places I've never seen before" as the camera focuses on their cute and silly reactions.

Sample Travel Integration: When traveling, there are so many new places to scope out. This trend could go two ways in the travel vertical: the first is more tongue-in-cheek, with influencers showing their travel buddies the places they've never seen before such as under the airplane seat, a random corner of a train station in another country, or the forgotten pocket of the suitcase that you take on every trip and yet never clean out. The other approach is more genuine and aspirational, showing off places you've never seen before such as stunning vistas in your bucket list destination, world-famous restaurant patios, etc.

Sample Auto Integration: There are nooks and crannies in your car galore! How many of them have you actually noticed and looked at? In this content, creators will show their pet, friend, or partner those parts of the car they don't pay attention to such as on top of the roof, under the floor mats, between the cupholder in the passenger seat, etc.

Happy Mother's Day! It's time to so show appreciation, love and care for the mother figure(s) in your life. Talent, brands and users have taken to social media to post a variety of sweet gift ideas, including gift purses, flowers atop of their favorite beverage, delicious dessert options, self care products and more. With 36.6M post under #mothersday, the magic of a mom does not go unnoticed!

It's almost time for Cinco de Mayo celebrations, and Instagram is currently getting excited. The tag has more than 3.8M posts, and that number is still growing every day. Creators, brands, and users alike are posting some truly delectable food and cocktail recipes, as well as showing off where they'll be spending the holiday and even how they'll be dressing up there four-legged friends.