July 2025 Social Media Trends

• A humorous and self-aware way of showing how people cope with stress by treating themselves to small indulgences that are "essential" to their self-care. The tone is light, relatable, and taps into the soft mindset-where comfort, ease, and a little luxury go a long way.

• This trend usually features someone doing or buying something minor (e.g. $7 latte, lighting a fancy candle, impulse shopping at TJ Maxx, etc.), paired with the caption "just a little something to take the edge off".

• Travel/Hospitality Example: A creator holds a boarding ticket and the handle of their suitcase as they strut through the airport with text overlay: "Just a little something to take the edge off".

• Users are doing show-and-tells on social media with a playful twist: one person introduces the other, intimidating viewers into being kind about whatever's about to be shown! As the second person steps up and enthusiastically shows off whatever they're into, the first person stands behind them, silently hyping them up.

• Whether it's a couple, family members, or besties, there's an array creator pairings and verticals that could tap into this trend.

• Entertainment Example: Person 1: "My dad is about to put you on to his new binge-worthy TV obsession and you better hype him up." Then Person 2 (dad) steps in, full of excitement to walk viewers through the storyline, his favorite characters, and all the plot twists he's deeply invested in.

• Labor Day
• Back to School Season
• English Premier League
• U.S. Open
• London Fashion Week
• Hispanic Heritage Month

• Friend’s Fridges
• Who Said That?
• Pet Positives Versus Princess Treatment
• Day In The Life Remixed
• Don’t Make Me Mad Or...