July 2026 Social Media Trends

An overview of July's top trends across social media and creators, along with some upcoming key moments to pay attention to.

That's My Why

Creators display their deepest “why” for their infatuation of their chosen relationships. We are seeing this showcased in light hearted and vulnerable ways, proving this trend’s emotional versatility.

This trend is a natural way to post and confess your gratitude. See example here.

Health & Wellness Example Show how a wellness brand can tap into the value they bring, improving customers lives, encouraging creators to give their own short native testimonial.

Give Me 10

After a Love Island Season 8 cast member said she needed “10 minutes” to cool down, this catchphrase has since evolved from the show and into a trend format where creators signal they need 10 minutes to think/finish a ritual before they make a decision/take action.

The trend is playful, relatable, and easy to apply across diverse moments of pressure. See example here.

Food & Beverage Example Creators can tap into this trend through text overlay that says: "POV when you can't choose what to order so you have to say ‘give me 10’”