July 2024 Social Media Trends

Creative Trend: Get red-y, set, go! Code Name Cherry is the perfect trend just in time for July. This beauty trend features bold-red cherry makeup inspired by the sultry aesthetic of Hailey Bieber. Flushed cherry cheeks and red outfit details capture the heart of summer. This trend can be played up for a day out with the girls or a romantic date during the sunkissed season.

Sample Concept: Talent will create looks inspired by Hailey Bieber herself as well as cherry mood boards. Hailey’s summer style can range from cherry-colored sport jerseys to ankle socks with cherry loafers, and of course the perfect cherry handbag.
Sample Food and Beverage Integration: In order to truly live a cherry fantasy, the cherry on top is having your taste buds match your look. Coordination is a skill and perfect for creators to bring the aesthetic to life. From Sofia Richie Grainger’s Erewhon Cherry Smoothie to Cherry Jubilee and Cherry Pie, embracing the cherry spectrum is the perfect way to fill your summer with flavor and flair.
Sample Fashion Integration: Step up your fashion game with Cherry Couture! The cherry trend pulls together the wardrobe of creators by embracing bold statements. This includes flowing sundresses, cherry print tops, statement cherry earrings, and matching cherry red shoes. Cherry Couture can also play into Tennis or Cottage Core, as well as the ultimate theme of European Summer with the Olympics. Creators will turn heads and likes this summer, with this sweet stylish trend.

Creative Trend: TikTok users have been using a unique filter to craft the most addicting videos of their animals (and themselves) dancing, and it feels like the natural evolution of the tried-and-true dancing TikTok video. Creators put their cat, dog, or other animal in front of the camera as the filter creates a spinning pinhole effect that adds even more groove to their moves.
Sample Concept: Creators will rep the Brand by showing their animals or themselves dancing using this silly filter. This ultra-authentic content can be used to show how happy a creator is when they get to pick up Brand's product, and how it makes every moment of their life feel worthy of a celebratory dance.
Sample Pet Integration: This trend works best with animals, so let's lean in! Creators will show off their pet's most adorable moments by using the filter and helping them to 'dance', showing how happy their pet is to finally get a taste of Brand's treat or when their dog destroys one of Brand's toys only to find a second one inside it.
Sample Lifestyle Integration: There are a plethora of ways for this trend to come to life in a lifestyle context. For instance, creators could work the trend into their regular lifestyle content to show exactly how happy they are when they get to redecorate with Brand's furniture, or when they book that dream trip with Brand's travel service, or any other moment of life that deserves a bit of a happy dance. These creators can either do the trend with their pets to get the whole (fur) family involved, or do it themselves!

With over 5.3M posts, #fourthofjuly has officially arrived with its red, white and blue colors! Brands, users and creators are posting a mix of brightly themed content, giving viewers top tier inspiration for their festivities. Whether it’s stand-out decor ideas, delectable beverage or food recipes, or stylish outfit guides, it’s time to celebrate ‘Merica!

By now everyone has heard of the hype surrounding the 2024 Olympics, and what's not to love? This year the games are happening in Paris and Instagram is getting excited. From the perfect travel itineraries, to coverage of athletes, and even tips on how to get around Paris to see the Olympics in person, there's no shortage of engagement on the subject.