January 2025 Social Media Trends
An overview of January’s top trends in social media, creators, and sponsorships, along with key moments to watch out for.
Social Trends
From Judgement To Joining
- Have a self care moment, while another watches you at first with judgement, then quickly swaps to joining you instead. This could include family members/partners/friends.
- No brands have tapped into this yet, but it can be used by any vertical/brand, incorporating their own playful additions.
- Food & Beverage Example: Eating your favorite combo, and at first they'll give you those confused eyes, but then it'll transition to them sitting with you indulging too.
My Type
- Creators have discovered that their algorithms know the ideal "type" of partner they're attracted to when it comes to specific traits and characteristics. All you need to do is type "My Type" in the search bar... results have been shockingly accurate.
- This trend was first seen in the back half of December and gained a lot of traction. No sighting of brands yet, but this trend is versatile so we may see brands executing in the near future!
- Fashion Example: *types my "my type of wardrobe'* and a brand's outfit pops up as their first result.
Upcoming Highlights and Key Trends
More Trends At A Glance
- Makeup The Year You Were born
- Wyd Tonight? Enjoying My Rent
- Aesthetic Filthy Cocktails
- Food Roulette
Tentpoles/Key Moments To Look Out For
- Super Bowl
- Mardi Gras
- The Academy Awards
- Black History Month