Influential at NewFronts

This year marks the first time the IAB invited an influencer marketing company to take the stage. Influential is once again pioneering by entering a space traditionally reserved for digital natives like YouTube, Snap, Meta, etc. With the exponential growth of influencer marketing and its transformative impact on how brands engage consumers, the IAB is ushering in a new era at NewFronts, and Influential is leading the way.