A Creator Sourcing Strategy You’ve Never Heard Of But Should Be Using

Influential's SVP of Growth and Forbes Councils Member, Kristen Dolan, introduces the concept of "creator coupling" in her Forbes article, "A Creator Sourcing Strategy You've Never Heard Of But Should Be Using." This strategy focuses on selecting creators whose audiences and content styles align, enhancing message reach and resonance. By implementing creator coupling, brands can achieve a more effective and cohesive marketing approach. It’s a must-read for marketers looking to stay ahead in the evolving world of influencer strategy—check it out here!