August 2024 Social Media Trends

Creative Trend: What’s your guilty pleasure activity that you do when no one’s watching? This can be something that is quirky, simple, or even out of the ordinary. For some it’s getting ready for bed, doing your full skincare routine and laying in bed before 9pm watching your favorite reality TV show. For others it could be finding a song you vibe with and playing it on repeat until you know all the words. In this trend, the word ‘freak’ is not used in a way that makes it freaky, but rather a way to showcase something about you that may come across as out of the norm to others.
Sample Concept: Talent will showcase an out of the ordinary guilty pleasure that they do during their alone time or a weird habit they have to see if anyone else does too.
Travel Vertical: “Catch flights, not feelings” is something many people find themselves wanting to do. Rather than spending money on going out and partying with friends, some would rather spend money by impulse buying a plane ticket to spend time in a new part of the world they have never been to. For example, “is somebody going to match my freak (impulsively buy plane tickets and travel to new places and leave everything behind)”?
Finance Vertical: For those who are extreme budgeters or money conscious, a guilty pleasure could be spending time monthly to reorganize their budget and plan for future financial endeavors. To some, saving and budgeting properly so they can buy their dream house, go on a shopping spree, or even invest more money into the stock market is something that brings an immense amount of joy. For example, “is somebody gonna match my freak (budget properly to be able to buy my dream house in the next year)”?

Creative Trend: Get ready to embrace the height of summer with one of our latest trends called Fabulous August! Inspired by the vibrant viral sound “Fabulous! I’ll take 17”, this trend can highlight 17 fabulous things that make August unforgettable/unexpectedly amazing.
Sample Concept: Celebrate the peak of summer by sharing 17 things that make August Fabulous! This trend focuses on food, beverages, and beauty, highlighting what makes the the summertime season that much more fabolous.
Food and Beverages Integration: Using the catchy sound, creators can feature their top 17 summer recipes and beverages throughout the month. Imagine vibrant salads, grilled dishes, refreshing cocktails, and delicious desserts. Each segment in the video will showcase one fabulous dish that could be paired with a drink of choice, curating an enticing compilation of August’s culinary delights they choose to indulge in.
Beauty Integration: Creators can highlight their top 17 skincare essentials, or 17 items on their beauty wishlist for August. This could include particular items for sun-kissed makeup looks, glowy skin care products, upcoming product releases, trendy nail art, and summer hair or skin care tips. Each cut in the video will showcase one particular product or tip, providing a comprehensive guide to maintaining a fabulous look all month long.

Last month we talked about the beginning of the Paris Olympics — now it's time to get down to the knitty gritty. News outlets and crafty Instagram users alike are buzzing about Tom Daley, the Olympic diver for Great Britain, knitting in the stands at the Tokyo Olympics in 2020, and now again in Paris in '24. IG users can be seen taking inspiration from the medal-winning athlete in many ways as he proves that anyone and everyone can enjoy the benefits of knitting.

It’s time to hit the books and get into the back to school mindset! Brands, creators and users alike have been making their back to school style content, showcasing what they’re buying and how they’re preparing properly. Whether it’s fashionable outfits, colorful backpacks, organized lunch boxes, desired school supplies, or even stand-out gifts for the new teachers, these posts are inspiring viewers as they exit the summer season and enter the back to school season.