Walmart
Black & Unlimited: The Summer Shoutout Tour

To extend the reach and cultural relevance of Walmart Black & Unlimited: The Shoutout Tour, Influential activated Creator360—our proprietary, screen-agnostic solution—to amplify creator-led content beyond social media. We strategically extended these stories across Digital Out of Home (DOOH) screens in key local markets, placing them directly in the line of sight of consumers near IRL pop-up tour locations. By bringing authentic, Black creator-driven storytelling into the physical world, we ensured these voices weren’t just seen, but experienced in the everyday environments of the communities they reflect.

The result was a dynamic, culture-forward campaign that seamlessly bridged digital and real-world engagement. Creators became the megaphone for Black-led businesses to showcase and inspire audiences to wear, share, and amplify the products carried at Walmart by connecting communities of supporters for growth across the country. By meeting audiences where they live, work, and celebrate, the campaign fostered deeper resonance and visibility for Black-led brands and creators. On social, creator content delivered exceptional performance—achieving 2.6x the native TikTok engagement rate benchmark and 2.7x the Snapchat view-through rate benchmark. This multi-screen execution proved that meaningful impact is made when diverse voices are elevated across the spaces that matter most.