Denny's
Open For Anything
Overview
Increase Brand Awareness and Foot Traffic
Partners
Spark Foundry NYC
Platform
TikTok, Instagram, Facebook
Influencers
@eltheegg x @paqjonathan, @enkyboys x @Jennysolares, @mattheperson x @elliotnorris, @meech x @kelz, @graceafrica x @rappingchef, @erikaxpriscilla x @jaegurley, @drea_knowsbest x @zzzachariah, @thegoldenbalance x @ladyyasmina1, @twaydabae x @ricotaquito, @cylovesfrogs x @noordinarynoire, @youngyosa x @salty_cocina, @jazmynjw x @thejoshelkin
Brand
The Stats
The Approach
Denny’s brand mission is all about bringing people together. In support of that goal, we helped pair Denny’s and Spark Foundry NYC with a diverse assembly of perfectly matched creators to take part in a year-long partnership creating content and promotions that connect with new groups of people in deliciously new ways. Our 24 unique creators unveiled 12 new meals inspired by their creativity to launch Denny’s Open for Anything campaign. The work extended beyond the standard social channels and into nationally broadcast TV spots.
The Result
In a word, the results were mouthwatering. As a result of the campaign, customers flocked to eat at Denny’s in droves. Namely 1.6M additional visits to Denny’s were directly attributed to the campaign. Fans remembered the ads like it was their favorite meal. Ad recall hit 107% over the Facebook and Instagram benchmarks. In the end, people were brought together like bacon and eggs.