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ESSENCE
Festival of Culture

ESSENCE Festival of Culture featuring black Influencer wearing pink outfit leaning against horse on carousel.
ESSENCE Festival of Culture featuring black Influencer wearing pink outfit leaning against horse on carousel.

Overview

Drive Online Conversions and Ticket Sales

The Stats

Site Visits

150K

Creator Content led to nearly 150K site visits.

Ticket Sales

$684K

Creator Content drove a record $684K in ticket sales.

Positive Sentiment

98%

Click Through Rate

>25%

Click Through Rate exceeded benchmark by 25%.

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The Approach

Working with ESSENCE, we honed in on the ideal influencer talent best suited to effectively build excitement around the brand’s upcoming Festival of Culture. Then convert that enthusiasm into actual ticket sales. Our Instagram and TikTok creators filmed content educating their audience about the ESSENCE Festival of Culture’s numerous offerings. In a manner uniquely true to their brand, our influencer’s posts built anticipation and encouraged followers to buy tickets to the festival.

The Result

The ESSENCE Festival of Culture achieved its highest grossing ticket sales in the event’s history. Creator content drove online conversions to reach an unbelievable $684K in sales. With a click through rate that exceeded the benchmark, the campaign successfully resonated with audiences in numbers previously unseen. Proving once again Influential’s effectiveneness in influencer marketing.

Works

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