Why We're Headed To An Upfront Revolution, Starring Creators
Influential’s SVP of Growth, Kristen Dolan, discusses the evolving landscape of advertising investments in her recent Forbes article.
In Forbes article, "Why We're Headed To An Upfront Revolution, Starring Creators," Influential’s very own SVP of Growth, Kristen Dolan, discusses the evolving landscape of advertising investments. She highlights a significant shift toward allocating committed ad dollars to creator content, driven by several key behavioral trends. Throughout this article, it is emphasized that creators are increasingly seeking deeper partnerships with brands, with 60% expressing a desire for more meaningful collaborations. This evolution underscores the growing influence of creators in shaping the future of advertising strategies. This article is a must-read for anyone navigating the future of retail media and creator marketing. Check it out here to learn more!