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2025: Super Bowl LIX

2025: Super Bowl LIX

2025: Super Bowl LIX

Influential has shaped a playbook for game day success. The Big Game wasn’t just about football—it was a cultural moment. From viral celebrity highlights to standout ads and halftime performances, we’re breaking down the key conversations that drove the most engagement.

What Is the Playbook for Super Bowl Success?

Anticipate Buzzworthy Alignments

Brands can pre-align to anticipated talent or brainstorm spin-off ideas: this year, Taylor Swift / Travis Kelce, Kendrick Lamar vs. Drake, and Lady Gaga stood out.

Prepare for Creators to Create Buzz

Influencers attract consumer & competitor attention alike - brands need to proactively game plan for increased conversation.

Opportunity to Engage the Non-sports Fan

The “I just hope both teams have fun” cohort represents an opportunity space with 600M potential impressions to resonate with authentically.

Strategic Campaign Integration

Story tell with integrated assets - whether ambassador co-posts, sponsored partner posts, or O&O-led giveaways that fast- follow after the spot airs.

What conversation occurred?

Pie chart that breaks down which Super Bowl topics were most talked about, as well as some stats specific to non-sports fans.

Source: Quid/Netbase; Brandwatch; Infegy

What Celebrity Moments Generated The Highest Engagement?

Image that lists how many mentions there are when Kendrick Lamar strikes a chord.

Source: Quid/Netbase; Brandwatch; Infegy

Image breaks down number of likes on Lady Gaga instagram post.

Source: Quid/Netbase; Brandwatch; Infegy

Image mentions how many times Taylor Swift was booed on Jumbotron.

Source: Quid/Netbase; Brandwatch; Infegy

Image shows the percentage of positive ratings Anne Hathaway received while celebrating.

Source: Quid/Netbase; Brandwatch; Infegy

The Ads: 14B Potential Impressions, 91/100 Passion Intensity

Graphic that displays Nike’s net sentiment.

Source: Quid/Netbase; Brandwatch; Infegy

Graphic that displays Dove's net sentiment.

Source: Quid/Netbase; Brandwatch; Infegy

Graphic that displays Mountain Dew's net sentiment.

Source: Quid/Netbase; Brandwatch; Infegy

Graphic that displays Poppi's net sentiment.

Source: Quid/Netbase; Brandwatch; Infegy

Image describes what net sentiment entails.

Half-Time Report: 33,000 mentions in a single minute - topping the Eagles win 120M TV Viewers

Image shows the positive percentage of Super Bowl 2025 half-time performance.

Source: Quid/Netbase; Brandwatch; Infegy

Image shows the positive percentage of Super Bowl 2024 half-time performance.

Source: Quid/Netbase; Brandwatch; Infegy

Image shows the positive percentage of Super Bowl 203 half-time performance.

Source: Quid/Netbase; Brandwatch; Infegy

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