September 2024 Social Media Trends

Creative Trend: What are your favorite ways to lift your mood and steer clear of doom scrolling? Is it a morning walk, coffee with a croissant, or maybe some fro-yo? There’s no right or wrong—just choose whatever makes you feel good and boosts your happiness.

Sample Concept: Talent will share their personal dopamine menu, revealing the simple pleasures that keep them smiling. Whether it’s sipping morning coffee or tea on the porch while enjoying nature, treating yourself to a solo dinner date, or swimming in a nearby body of water, showcase the activities that bring you joy and make you feel your best.

Fitness Vertical: Being “healthy” goes beyond hitting your 10K steps or having a gym membership. It also includes activities that keep your mind happy. If spending hours people-watching in the park brings you joy, it’s definitely part of your dopamine menu and contributes to your overall health and wellness. We love that for you!

Travel Vertical: Who says a Dopamine Menu can’t include exploring different corners of the world? No one! For influencers who live for travel, their Dopamine Menu might focus on ticking off new destinations—whether it’s Tokyo, Fiji, Germany, or wherever their wanderlust takes them. As long as it brings joy, it’s all good!

Creative Trend: For the love of Fall and caffeine, you’re going to want to try a blueberry iced coffee with homemade blueberry syrup. Ditch the coffee shop and go DIY: simply heat water, add a touch of honey, and simmer to achieve blueberry bliss that pours into your iced coffee.

Sample Concept: But first, coffee. Imagine a GRWM routine—only this time, it’s all about the coffee. Morning coffee is a staple, and this blueberry syrup recipe is too good to miss. With step-by-step instructions and maybe a bit of stovetop/coffee ASMR, your audience will be rushing to get everything they need to make this delicious blueberry syrup.

Lifestyle Integration: From the moment they wake up, influencers will share their organic morning routines, leading straight to the stovetop to create blueberry bliss in syrup form. Blueberries, water, honey—simmer, pour, and repeat! Make blueberry syrup in your coffee an essential part of the morning routine and something that you can’t go a can’t live without.

Food and Beverage Integration: Think DIY blueberry syrup is just for coffee? Think again! Beyond your morning brew, this homemade blueberry syrup is perfect drizzled over pancakes too. Perhaps an influencer has a family recipe for pancakes and they drizzle their homemade blueberry syrup on it because who said this trend has to stop at coffee?

You might think of soup as a Fall dish, and you'd be right — this year, the hype is just starting a little early! As the summer draws to a close, Instagram users are getting excited for soup season. Whether they're starting to cook their favorite soup recipes or simply daydreaming about the cozy dish and cooler days, the platform is buzzing with talk of this most soothing of dishes.

Swimsuits and sundresses make way for Birkenstocks and burgundy leather—fall fashion is here! Expect to see more denim, kitten heels, and knee-high boots (and as you refresh your wardrobe, don’t forget your fall nail color!). Consider shades like burnt orange, deep red, or apple crisp brown chrome. Fall truly highlights the best of our closets!