September 2023 Social Media Trends

Creative Trend: Use your investigative skills to see if you can spot the hidden product. Creators and TikTok users have been tasking audiences with finding a product within images, varying in levels from easy to impossible. The pictures go from a zoomed out version of the entire scene, to a close up of where the product actually is for viewers to see if they’re correct.

Sample Concept: Let’s keep people searching by tasking talent with creating engaging content that spotlights your product(s) secretly placed throughout images with different levels of difficulty effortlessly weaved in. Maybe they’re blended into locations within their home, backyard, out in nature, or simply where they usually utilize your product(s) for viewers to solve.

Sample Beauty Integration: Challenge yourself and see how many levels you can pass with selected makeup or skincare product(s) carefully displayed throughout each picture. Imagine the product(s) placed all around their bathrooms or vanity spaces, depending on where they do their daily regimens for audiences to eagerly participate in.

Sample Food & Beverage Integration: Wait, can you see it?! Let’s find out if you have the skills to reveal the location of an absolutely irresistible food or beverage. Our diverse talent will place your product(s) around their kitchen, vehicles, in your store, or wherever they personally choose to taste and savour each and every flavor. Regardless, not only will this have viewers craving your mouth watering product(s), but also taking part in the mystery solving fun.

Creative Trend: Every Sunday, it's time to reset and get ready for the week ahead! Creators are showing off their Sunday routines, highlighting where they clean up and restock to set themselves up for success in the coming week. This satisfying content shows how doing a bit of sprucing up on the last day of the weekend can make all the difference and help you feel more prepared for another week of work tasks and busy schedules.

Sample Concept: We'll partner with influential talent to create content that shows an aesthetic view of making the bed, mopping the floors, or restocking the pantry and fridge, all while spotlighting @brand's product to show how it’s integral to the Sunday reset and overall week at large.
Sample CPG Integration: The Sunday Reset trend is perfectly suited to the

CPG Vertical: We'll partner with influencers to share exactly how the Sunday reset works in their home, whether it be using @lysol products to make their home shine in order to clear space (physically and mentally!) for the next week of their lives or stocking up with @brand's skincare or food products so that everything is within reach when they need it on stressful work days.

Sample Auto Integration: After a week of commuting to and from work and driving to social activities, your car can gather some dirt. It's time to make that space spotless! Influential talent will showcase how the Sunday Reset also applies to their vehicle, documenting how they clean the inside and outside of their beloved car so it sparkles like new, ready for a fresh week of getting the driver where they need to go.

It’s time to hit the books! The new school year has officially begun, keeping parents and their children busy prepping and purchasing everything off of the class supply lists. With 15.3M posts under #backtoschool, both influencers and brands are posting inspiration for what to buy for a seamless school season, including meals to make, snacks to pack, teacher gifts, daily supplies, backpacks and more.

Let's talk Labor Day. As the holiday draws near, there's no shortage of posts hyping up what everyone will be doing over the long weekend, highlighting the delicious food and products that will be used, and of course, sales! Creators and brands alike have already posted millions of times, with #laborday having more than 4M posts, #labordayweekend having 3.6M posts, and #labordaysale boasting 377K posts. This end-of-summer holiday is certainly going to be one for the books.