October 2024 Social Media Trends

Creative Trend: This trend is centered around that feeling you get when someone you love (a best friend, significant other, family member, or even a favorite coworker) says they also want to hang out with you again. It's a moment of joy that viewers and creators alike can all share together!

Sample Concept: Creators will get together with someone they love to hang out with and say the iconic lines to each other: "Do you want to hang out again tomorrow?" / "Of course, you're my best friend!" Then the two will skip and dance around together in joy. Brands will be worked into this content in a way that highlights them without overshadowing the trend.

Fashion Vertical: Creators will perform this simple yet meaningful trend while wearing an outfit made up of Brand's best pieces — maybe it's athleisure and one creator asks the other if they want to go for a run together tomorrow, or they're wearing a more luxurious party get-up at a beautiful venue that they want to see again with their bestie.

Travel Vertical: If there's anything that will make you jump for joy with your loved ones, it's a good trip! Creators will travel with someone near and dear to them and then ask if they want to travel on Brand's airline with them again, or if they want to use Financial Brand's good rewards points to plan another trip. Then let the joy commence after they say yes!

Creative Trend: This is an artists dream - specifically ones who take their talents to the nail beds. This trend does not stop with spider webs, this could also be ghosts, pumpkins, or designs from your favorite Halloween movie!

Sample Concept: From halloween specials at restaurants to spooky-themed snack releases available at every market, scary eats are everywhere this season (so why not put them on your nails?). A creator can incorporate a Halloween themed food into their nail art inspired by their favorite delicious treat (e.g. picture someone with Halloween candy themed nails).

Food and Beverage Integration: Who knew a canvas could be so small? You don’t need a 18x10 space to create something magical. Nail art is a way to bring pop-culture to life when food & beverage brands partner with influencers. For example, if a snack brand is dropping a new or LTO flavor, a spunky way to bring awareness is through nail art.

Entertainment Integration: Halloween season is known for many things - costumes, candy, etc. - but one thing that comes to mind for Halloween season fanatics is the movies. Whether it’s films from the 90’s, a sequel to your favorite Halloween movie growing up, or one that is being released this year, Halloween season is the ultimate time to get spooky in cinematic style. Hocus Pocus, HalloweenTown, and Goosebumps…just to name a few. Nail art can be a unique way to bring awareness to (or back to) these iconic Halloween films.

Welcome foolish mortals! With over 4.1 million posts, #halloweendecor takes over socials every October. The black and orange details will have you and your guests scared all season long! Brands, influencers and users alike are posting their process as well as their final results for viewers to watch, giving them inspiration on how to design their own Halloween wonderlands!

Halloween is the time to bring out your creative side! Whether it’s your makeup look, your couples costume from your new favorite movie, or a trend from this summer that you’re not quite ready to give up (hello Brats!) so you turn it into a costume, get ready to put your best costume forward this Halloween season!