October 2023 Social Media Trends

Creative Trend: Tube Girl has officially taken TikTok by storm, inspiring women all around the world to gain confidence in filming themselves publicly. The trend has women filming themselves in the style of the original video, being boldly themselves no matter their surroundings. Creators are even adopting Tube Girl’s filming style (using the 0.5x camera to create a zoomed-out effect while capturing a variety of angles).

Sample Concept: Let’s add to this specialized style of filming, asking creators to film themselves confidently in public with your brand or product(s) placed front and center. By using your brand or product(s), talent will feel that instant confidence boost kick in, inspired by the one and only Tube Girl herself.

Sample Beauty Integration: There’s nothing like a freshly done makeup or skincare routine to make you feel better about yourself, adding that instant glow and hydration to your entire look. Talent will channel their inner Tube Girl, gaining the confidence to film themselves in a public space of choice with your product(s) as an imperative portion to their show stopping final results.

Sample Travel Integration: No matter where you’re headed to, or what part of your travel journey you’re in, become your own Tube Girl. Our creators will film content as they travel with your brand seamlessly incorporated. Whether they’re in your airport lounge, flying on your airplane, staying at your hotel, or travelling within your city, there’s endless opportunities to become ______ Girl.

Creative Trend: If you've ever done something so amazing that you had to freeze to let it sink in, then this trend is for you. Creators are tapping into the 'Freeze Frame' trend, where they stand as still as a statue while the camera continues to pan around them. The world may continue moving, but sometimes you just need to stop for a second!

Sample Concept: To create content using this trend, creators will feature Brand's product or service and show how its benefits are so phenomenal that they simply freeze in their tracks, or freeze as a way to show how they can't believe they didn't have the product in their lives before.

Sample CPG Integration: Let's highlight Brand by working with creators to show the moment when they finally find the perfect product and simply freeze in their tracks. Maybe they've been searching for something that's just right, and are shocked when they finally see it (and it's on sale!) or they come across something that solves a problem in their life that they didn't even know they had.

Sample Finance Integration: Creators will highlight Bank's checking account deal, savings opportunities, credit line, and more by freezing in place when they see just how much money they can save or make once they sign up. This highly relatable content will motivate viewers to sign up for Bank's services as well because they want to have their own freeze frame moment!

When it comes to holidays, #spookyseason (AKA Halloween) might be one of social media's favorites. The buzz has already started on Instagram, with #spookyseason inspiring over 6.5M posts. People and brands alike are posting about their favorite decor, home goods, themed foods, fashion looks, costumes and more.

A new Halloween inspired trend has arrived: Ghost Painting. Instagram users are utilizing their artistic abilities by thrifting artwork and painting ghostly scenes over the originals. This is an affordable, creative way to add Halloween decor to your home, truly encapsulating that spooky theme everyone is aiming to achieve.