March 2024 Social Media Trends

Creative Trend: Alright, who did it? Let’s find out. Influencers and TikTok users have been creating comedic videos surrounding who did something sneaky. Whether that is a kid eating all of the freshly bought donuts, your bestie drinking all of the Diet Coke, or your pet eating the entire bag of tasty treats, the mystery will be solved! With this trend, the camera pans around the room, before zeroing-in on the culprit. They might try to defend themselves saying that they have no idea who did it, but we all know they’re lying.

Sample Concept: Talent will recreate their own innocent until proven guilty scenario, spotlighting your brand and product(s) by revealing who was so desperate to indulge that they went a little too far (or did they?).

Sample Food and Beverage Integration: When a specific food or drink craving hits, there’s nothing you can do but accept it and embrace it. Our foodie talent will create hilarious content with family or friends to see who is the culprit that let the craving get the best of them by finishing off your specific brand's product(s) without giving others the opportunity to taste them. Sharing is caring you know!

Sample Beauty Integration: Newly purchased skincare or makeup products must be opened, tried and tested — it’s a form of self-care. Talent in the beauty space will produce content highlighting your brand's product(s) via this humorous trend. Maybe your mom got a new soothing serum or face mask that you just had to try, or your bestie ordered a new lip liner and gloss combo that you simply couldn’t resist. With this trend, there’s no hiding from the truth.

Creative Trend: This adorable trend features a video overlay of a sad hamster while emotional violin music plays in the background. It's meant to highlight the way it feels to be told 'no', creating a sense of empathy and relatability with the viewer. Think of someone making puppy dog eyes as a way to beg for something or get sympathy — it's the same concept, just in digital trend form.

Sample Concept: Creators will utilize the trend's overlay and music in relation to anything that might prompt someone in their lives to say 'no', seamlessly incorporating your brand and product(s).

Sample Auto Integration: For the passenger princess, nothing is more shocking than being asked to drive. Text overlay will explain the issue of that moment, "when he asks me to drive but the passenger seat is too comfy," with the sad hamster overlaid on a shot of the car. After all, the brand's new car is so roomy that the creator almost forgot what it was like to be the driver.

Sample CPG Integration: Restocking your home isn't just a way to keep the space running smoothly — for many, it's a way of life. We'll lean into the restocking craze by showing how heartbreaking it can be for a girl to be told she doesn't need to stock any more toiletries, snacks in the cupboard, or cleaning supplies. The sad hamster will lament the moment she was told "you don't need to stock any more items, we have enough" with great big tear-filled eyes.

It’s your lucky day! St. Patrick’s Day is quickly approaching. Brands have been sharing their St. Patrick’s Day products, and influencers have been using them to create Irish-istible food and beverage recipes, vibrant outfits, themed home decor and more to add to the green colored festivities.

We've seen girl dinner and girl math — now it's time for girl memes! This IG trend sees a meme format with plenty of images and text, speaking to various aspects of the female experience. Topics range from deeper, more personal reflections to silly and even irreverent musings on the fabric of life itself.