June 2024 Social Media Trends

Creative Trend: How well do you know another person? Whether it's a significant other, best friend, or family member, let's see how close relationship really is. TikTok users and creators alike have been hopping on this trend, each sharing their favorites of a certain topic, as well as what they think the other person's is. While answering these questions, the other person has headphones on so they can't hear each other's responses. No cheating!

Sample Concept: Talent will recreate the "my favorite versus your favorite" trend, effortlessly featuring your brand and product(s) as they reveal each person's responses to various entertaining questions surrounding your brand and product(s). Will they get each other's right?

Sample Food and Beverage Integration: When it comes to food and beverages, everyone has their own preferences and flavor profiles. Talent will ask each other a variety of unique questions surrounding their favorite products from your brand such as favorite flavors, favorite dips or toppings, and more. As they answer each question personally, and see if they can match the other's answers, these videos will have audiences intrigued, craving your products instantly.

Sample Travel Integration: When you travel around the world, what are your ideal scenarios? What do you look for to make your travels seamless? Talent will tap into this trend, whether they're promoting an airline, hotel, or dreamy location, sharing their favorites as they travel together. Questions could include favorite hotel chains, favorite hotel restaurants, favorite hotel features, favorite airlines, favorite travel lounges, favorite airline programs or credit cards, favorite things to do at a specific destination, and more to draw viewers in.

Creative Trend: Sometimes joking about everyday situations can be a great way not only to cope, but to also connect with others who know exactly what you're feeling. With this trend, creators show skit-style moments from their lives followed by sped-up, humorous clip of them going wild to show how frustrated or excited they are.

Sample Concept: Creators will simultaneously show how Brand's product is a regular part of their life, as well as how their entire day is disrupted if they can't get their hands on the product. Imagine talent using text overlay to show them talking about going to grab Brand's products and being told that it's out of stock, and then throwing a hilarious tantrum to express their frustration. Alternatively, creators could show their excitement at getting the opportunity to go get Brand's products in the same way (jumping around and dancing in excitement at the end).

Sample CPG Integration: We all have that little treat that makes the day better no matter what's going on. Creators will show how they really feel about the product by heading out to grab said item and then (in sped up fashion) skipping, dancing, and frolicking down the sidewalk on their way.

Sample Auto Integration: Some days you just need to go for a drive, and that's exactly what creators will highlight with this content. Influencers will show how excited they are to get behind the wheel of their favorite car, or how upset they get when they can't go for that much-needed drive, by showing the conversations that happen and the humorous, all-too-relatable reactions that follow.

With over 18M posts, #fathersday is set to take over our feeds! Brands, users, and creators are posting a mix of heartwarming content, as well as inspirational gift ideas. Whether it's men's jewelry, food and beverages, trendy outfits to buy, self care accessories, or initialed leather wallets, there's an array of gift options available to pick from for your father figure(s).

With June comes a heightened attention to Pride and the LGBTQ+ community as a whole. Instagram is already celebrating, with #pride and #pride2024 amassing nearly 40M posts. With everything from pride Merch reviews to homemade goodies to signal to like-minded people, these tags are sure to continue to grow.