January 2024 Social Media Trends

Creative Trend: TikTok users are comparing their personal products via images, whether that’s parent vs child, person vs pet, roommates, significant others, or besties, revealing their different aesthetics based on their own chosen items.

Sample Concept: Talent will follow in suit, creating content with your brand and product(s) placed front and center while they compare each other’s preferred daily products side by side.

Sample CPG Integration: Which version of brand’s product(s) do you use the most? Talent will produce content via pictures to share which versions, colors, etc. of specific items that they choose to commonly use. For example, one person could prefer a brand’s hazelnut-flavored creamer in their coffee, where as another could prefer their vanilla-flavored creamer. As viewers watch the images go from one to the next, they’ll get to see how one person prefers a specific version, where as the other likes a different version.

Sample Beauty Integration: What’s your beauty or skincare regimen like versus another person’s? Watch as the slideshow unfolds, revealing each person’s own preferences. Maybe one person does a more natural, glowy makeup routine with highlighter, neutral brown eyeshadow, light facial coverage and a nude lip tint. Versus another takes on a more colorful, stand-out makeup regimen a smokey eye, black winged eyeliner and a darker lip color. Each person has their own way of doing things, and viewers will see just that, getting a chance to compare the two in a fun, entertaining way.

Creative Trend: This trend uses visuals and audio to speak to the things we're chill (and no so chill) about. The audio states that "In reality, I'm actually very fun, relaxed, and easy-going." Conversely, the visuals show something the creator is very much not easy-going about. It's all tied together with a visual of the man who says those famous words.

Sample Concept: Creators will use this sound — or a similarly sarcastic one that they create using their own voice — to show off the things they get very into, or are very serious about. They'll highlight Brand and its products by framing it as the one thing they are not, in fact, chill about. In fact, they feel very strongly about these quality products and/or services.

Sample Food and Beverage Integration: We all have those foods that we simply can't get enough of, and we'll use this trend to highlight them. While the audio speaks to how the creator is actually chill, the visuals will show a slightly different story; maybe the creator is elbow-deep in their favorite meal that they can't get enough of, or they're anxiously awaiting their drinks order so they can get to enjoying.

Sample Auto Integration: It's easy to fall down the auto rabbit hole and to always be on the lookout for the best new model, DIY mod, or accessory. That's why this is the perfect trend for the auto vertical. Creators will utilize the sound to comedically show off how they're serious about their car and the brands and/or products they use within it, but that they're super relaxed about everything else.

With over 1.3M posts, #coquette is the ultra feminine, romantic aesthetic of your dreams. Brands and influencers alike have been adding to this new stand-out style of content, putting their own twist on it by revealing their pink color scheme, vibrant flowers, shiny pearls, silky bows and more to elevate the elegant coquette feel.

'Tis the season again! With December coming to an end and January quickly approaching, everyone is thinking (and posting) about their New Year's Resolutions. Brands, creators, and users alike are posting about what their goals are for the year ahead as well as reflecting on their goals from 2023, offering a full-circle experience that will ring us into the new year.