February 2024 Social Media Trends

Creative Trend: When someone asks you about your hobbies, what do you say? Even if you don’t have a traditional hobby like “bird watching”, you probably have girl hobbies. TikTok creators and users have been revealing their personal “Girl Hobby” moments, sharing lists or clips of what they choose to do that elevates their day-to-day lives.

Sample Concept: Talent will reveal their own girl hobby/hobbies, spotlighting your brand and product(s) front and center by incorporating them into the activities they share.

Sample Food and Beverage Integration: Let’s normalize calling eating or drinking your favorite foods and bevs a hobby (or at least a girl hobby). Foodie talent will create content where their girl hobby/hobbies include eating at your brand's storefront, devouring your mouth-watering food and beverage product(s), hosting a dinner party, or simply taking a moment to treat themselves.

Sample Entertainment Integration: Watching a new hit TV show or movie? Maybe you’re even rewatching the renowned classics? That could be considered a hobby, or better yet a girl hobby. Influential talent will produce content as they partake in their girl hobby, highlighting your brand and product(s) as an imperative portion. Picture a creator with an over the top TV show or movie night setup with text overlay that reads, “Girl Hobby: watching ____ movie or TV show with your besties”.

Creative Trend: What terrible wintry weather are you willing to brave in order to get the sweet treat that you crave? Creators and their friends slide on top of ice, or bundle up to trek through the snow, all in search of a treat that will make them feel better even in the middle of winter. In addition to the hilarious and clumsy antics, this trend highlights just how serious people are about their favorite products.

Sample Concept: Creators will put on their warmest gear and go outside, filming the terrible conditions that would never stop them from leaving to go get their sweet treat from the store. This trend doesn't just work for food products — it can work for anything!

Sample Beauty Integration: When you need to treat yourself, nothing can get in the way of a good spa day. Creators will show how they're willing to brave even the iciest of winter weather when they realize that they're out of their favorite skincare or beauty product. After all, it will all be worth it once they're back home and can have a proper spa day!

Sample CPG Integration: Whether you need to re-up on your favorite cereal, or you just realized you're out of toothpaste and need to go get more, this is the trend for you. CPG is the perfect vertical for this trend, because these are the kinds of products that must be replaced regularly. That means that at some point, you're going to have to face the chilly winter in order to pick up more of your faves!

Valentine’s Day is approaching, which means it’s time to curate personalized baskets for your significant other and loved ones to showcase how much you truly appreciate them! Brands have been revealing their Valentine’s Day basket additions, and influencers have been revealing their epic Valentine’s Day basket creations, incorporating a variety of red and pink colored products to fall in love with.

This IG trend lives on Stories and shows off the oh-so-cute lives of our furry friends. IG users are showing off glamor shots of their dogs, cats, bunnies, and more! They also include information about their beloved pets such as their name, favorite foods, if they snore, and how much they love (or hate) car rides. The viral story style has yet to be picked up by brands, but would be a perfect way for pet brands to give an adorable shout-out to our beloved four-legged friends.