February 2025 Social Media Trends
An overview of February’s top trends in social media, creators, and sponsorships, along with key moments to watch out for.
Social Trends
Nonchalant Elevator Entrances
- Enter the elevator in the most smooth, nonchalant way possible. This could include family members/partners/friends/just yourself.
- No brands have tapped into this yet, but it can be used with a variety of verticals/brands, incorporating their own takes.
- Beauty Example: Show off your favorite ensemble with a new makeup look and freshly done hair via different sleek entrances into the elevator including using a leg, using your lipgloss, using your purse, etc., all with your glowy makeup as the main focus.
I Need to Take a Walk...
- When you're craving an escape, walking through a hectic airport can feel calming. This trend captures the journey to your gate and onto the plane–because, the best way to clear your mind is by booking a getaway and leaving stress behind.
- This trend is perfect for travel & hospitality brands, especially with Spring Break around the corner!
- Travel & Hospitality Example: Airlines or hotels could easily incorporate this into influencer content by featuring their plane branding or showing a check-in at a specific hotel.
Upcoming Highlights and Key Trends
More Trends At A Glance
- Unrecognizable Makeup
- Look, It’s Your Celebrity Crush
- I Love You, But I Don’t Like It When…
- I Never See You At The Club
- You Make The Face, I Make The Sound
- What Are You Doing Challenge
Tentpoles/Key Moments To Look Out For
- Mardi Gras
- St. Patrick’s Day
- Easter
- Academy Awards