August 2025 Social Media Trends

• This trend acts as a playful prompt or gentle nudge, suggesting that the universe is giving you a signal to do something you might have been considering or hesitant about.

• Creators are encouraging others to take a specific action or embrace a particular idea by sharing their own experiences to inspire viewers to follow suit, with the accompanying voiceover/text saying, "this is your sign to...".

• Retail Example: Clips of late night snack shopping with text overlay of: "This is your sign to go to [store name] for a sweet treat!" or "This is your sign to shop [product name) at [retail store]".

• As a playful way to celebrate relationships, videos begin with the simple question, "How many months have you been together?". Creators respond to the prompt with clips or pictures of them and their partners from each year they've been together.

• Originally coming to life through the lens of long-term relationships, its versatility opens the door for other verticals like beauty, fashion, food & bev, and CPG.

• Beauty Example: A video where a beauty creator is applying their go-to lip product with text overlay of: "How many months have you been together?". The creator pauses mid-application, looking surprised, and the video transitions to a montage of photos of the creator wearing their favorite shade throughout the year.

• Back to School Season
• Primetime Emmy Awards
• London Fashion Week
• Hispanic Heritage Month
• MLB World Series
• Halloween

• Things I'm Scared To Admit
• If That's Okay With You
• Catch the Cup Challenge
• He's Okay, Thank You
• Pepe Blonde
• I'm Stressed and Need Some Air