August 2023 Social Media Trends

Creative Trend Girl Dinner is taking over TikTok. Creators across verticals are talking about their “Girl Dinner,” aka the comforting food they eat when they are alone. In these posts, girls state they prefer their girl dinner over the stress and time needed to cook a traditional meal for their children, partner, or even themselves. We’re seeing macaroni with dinosaur nuggets, biscuits with pickles, ice cream with pasta, cheese bites with flaming hot cheetos, quesadillas with salsa, and so much more.

Sample Concept Influencers will create content revolving around their “girl dinner,” with a focus on Brand's specific product or service.

Sample Entertainment Integration With this trend, influencers and their friends can prepare a girl dinner for themselves and watch @brand’s movie/TV show on @brand’s streaming service.

Sample Food & Beverage Integration Creators will showcase their favorite girl dinner, using @brand’s product. For example, “This is my meal, I call this girl dinner…. @Brand’s hot and spicy potato chips paired with @Brand’s sauvignon blanc wine,” encouraging audiences to try new products and food options for their own delicious girl dinners.

Creative Trend With the new release of the Barbie movie, women all over the world are feeling empowered to show their Barbie-selves. As a result, influencers are creating Tik Tok Barbie transitions, switching from everyday outfits into glamorous pink Barbie fits. These videos are creating outfit inspiration, encouraging others to join the fun and make glow up videos of their own.

Sample Concept Influencers will create content revolving around their Barbie Glow-Up, with a focus on Brand's specific product or service.

Sample Beauty Integration Influencers can use the Barbie transitions to showcase their favorite makeup/beauty products and outfits, spotlighting “the things that make me/you feel like a Barbie.” Think, “I’m in love with @Brand’s @product because it takes me from this…to this,” as they spin from a classic look to a fashionista.

Sample Fitness Integration Working out is rewarding and exhausting all at the same time. What keeps us going is the motivation to feel and look your absolute best. Talent will share how @brand’s workout product takes them from “this… to this,” showing not just a body transformation but also a lifestyle shift. Think, going from sitting around the living room to being outside in a badass outfit, ready to conquer the day.

It’s festival season! With Outside Lands, Lollapalooza and Hard Summer around the corner, fans will travel the world to explore immersive festival grounds and see beloved artists. They’ll be sure to share their favorite outfit ideas, makeup, food, and music along the way. With #lollapalooza having 1.5M posts, #outsidelands having 320k posts, and #hardsummer having 325k posts, your feed is about to put you in the mood to groove.

The summer season means nourishing, refreshing recipes to keep you cool in the heat of the sun! Whether that is a beautifully concocted prosecco cocktail or a flavor-packed watermelon salad, these dishes will be sure to brighten up your meals and outings with loved ones. Both talent and brands have tapped into these vibrant moments, taking in the tastes of summer to inspire viewers all around to try one of their carefully curated recipes.