April 2025 Social Media Trends

• Think of those moments filled with intense emotion-like conquering a challenge or crossing something off your bucket list. This trend is all about channeling that energy, and expressing the journey that led you to that destination. The Hozier yell is symbolic for the path it took to get there, the moment of reflection because you made it.

• This feel-good trend hasn't been utilized by brands yet, but it's highly adaptable across various sectors such as travel, education, and lifestyle.

• Travel Example: You've always dreamed of visiting Machu Picchu, so you book your trip with a travel agency and hike to the historic site. The moment you see the monument, the feeling mirrors the intensity of "Hozier's yell."

• It's not just a name; it's the emotion you experience in response to a variety of situations-silliness, frustration, joy, shock, heartbreak, you name it-delivered with an intentional dose of comedic relief. 'My Shaylaaaa' can be compared to moments when you might shrug and say, 'Well, it is what it is,' or 'Nothing surprises me anymore.'

• This trend is incredibly versatile, making it perfect for a variety of brands to tap into-whether it's kids and babies, relationships, pets, automobiles, or sports-there's room for everything!

• Pet Example: That moment of pure innocence and cuteness when your puppy brings over their favorite toy for you to play with... suddenly, those monthly toy box subscriptions feel priceless—my shaylaaaaaa!

• News Update
• Oh, are you waiting for that to hit me?
• When two worlds collide
• No revenge because...
• It’s a temporary setback
• He/She doesn't know yet...
• Seeing if my toddler shares

• Earth Day
• Easter
• Met Gala
• Coachella/Stagecoach/EDC
• Mother's Day