April 2024 Social Media Trends

Creative Trend: As award show season rolls around each year, so do the viral GlamBot shots from our beloved celebrities and influencers attending. Who posed the best? Who had the best outfit, hair and makeup? This year, users and influencers are posting their own at-home GlamBot poses, practicing for their future red carpet debuts.

Sample Concept: Talent will recreate their own show-stopping GlamBot moments starring your brand and product(s) placed front and center, following the GlamBot’s slow motion style of filming. It’s time for your brand and product(s) to get to shine in the spotlight!

Sample Fitness Integration: Share your fitness progression and journey GlamBot style with brand and product(s) placed front and center. Our health and wellness based talent will create GlamBot content posing in your matching workout sets, at your gym, or while using your equipment (holding a dumbbell, taking a Peloton class, etc.) via the famous slow motion shooting style.

Sample Beauty Integration: Wearing a trendy lip combo? Trying out a new hair updo? Have that fresh and hydrated post skincare glow? No matter the look, beauty influencers will reveal it the GlamBot way by having the camera zoom in as they pose either using the actual product itself, or by revealing the wow-worthy final look with the product in-hand.

Creative Trend: This bite-sized trend features people spinning around at the speed of light to ask "Where?!" after someone from off camera shouts out something they desperately seem to seek out in life (e.g. “a 6 foot man with a good relationship with his mother,” or, “girls that friendzone you”). This silly approach is a way to show not only what creators are interested in (romantically or otherwise), but also how quickly they'll jump when those things come along.

Sample Concept: Creators will spin around excitedly and yell "Where?" when the person filming shouts out their top products or brands, showing just how pumped they get for all of their favorites. All it takes is a mention of the name, and they're sold.

Sample Food & Bev Integration: When you have a favorite food, merely saying its name can get your tummy rumbling. Talent will partner with a friend to create this trend, with the person behind the camera shouting out something like "Brand's sour gummy worms!". The creator will spin around and ask "Where?" in order to show how quickly the name of their chosen snack has them ready to drop everything and chow down.

Sample Finance Integration: Creators will ask "Where?" when they hear about someone who has their finances figured out with Brand's app or service, showing how they love not only the service itself but someone who is well-organized enough to use it.

Coachella is the place to be in April, and the festival gets bigger and bigger each year. Users and influencers alike are taking to Instagram to share their excitement for the event, from teasing the top tier outfits they'll be debuting on the festival grounds to keeping up with their beloved artists who they can't wait to see live, and even counting down the days until the event begins. Keep an eye out for Coachella posts — it's sure to be the moment to watch!