Influential at Advertising Week 2024
Advertising Week was an incredible success this year! From insightful panels with industry leaders to exciting discussions about the future of influencer marketing, our time in NYC was both memorable and impactful.
🍎 Advertising Week 2024 Recap 🍎
Our time in NYC was filled with meaningful conversations and connections at AdvertisingWeek2024! Here are some of the highlights:
🥇🤝 Helen Lin, Chief Digital Officer at Publicis Groupe, was joined by Olympic Gold Medalist, Suni Lee, Bing Chen, and Alexander Dao for an incredible on-stage discussion. Helen spoke about Publicis Groupe’s Once & For All Coalition, stating, “The best way to have an impact is by letting others tell your story,” which led to a conversation about their recent acquisition of Influential.
🎤💡 Ryan Detert sat down with Meta’s Nicola Mendelsohn CBE and Vivian Tu to explore meaningful connections in the creator economy and why brands need creators in order to stay relevant.
📈✨ Kim Iadevaia moderated a thought-provoking discussion with Reckitt's Erin Feeley and Zenith's Heather Sparks. Together, they explored strategies for driving authenticity in influencer collaborations while maximizing results, emphasizing the significance of genuine connections between brands and audiences in this ever-evolving space.
👩💼💬 The Female Quotient and Influential hosted a roundtable discussion titled "Beyond the Feed: Creators as Entrepreneurs," bringing together creators and brand leaders to examine the dynamic relationship between these two essential roles.
We hope everyone who joined us had an amazing time! And for those who couldn’t make it, we hope you catch up on the valuable insights from the week.
