2024: A Year of Creator Influence
As we close the chapter on 2024, we pause to reflect on and celebrate a year of growth, creativity, and collaboration.
2024 was a year of celebration, growth, creativity, and collaboration. An extraordinary year that would not have been possible without our dedicated team, trusted clients, and the talented creators we've had the privilege of partnering with.
From groundbreaking campaigns to impactful partnerships and our historic acquisition by Publicis Groupe, 2024 was filled with unforgettable moments that have set the stage for an even brighter future. Some of our milestone highlights:
🏆 Ad Agency of the Year We were honored to be named Ad Age A-List Social Media/Influencer Agency of the Year.
🔊 Amplified Diverse Voices We stayed at the forefront of diversity and inclusivity, empowering brands to connect with growth audiences and opening doors for diverse creators.
🤳 Creator Campaigns We partnered with thousands of influencers across all tiers, from nano and micro to macro, VIP/celebrity, and mega to execute impactful campaigns for our clients.
🌎 Cultural Moments From 'Demure' to 'brat'' our “trendspotting” process helped brands tap into the biggest social trends and cultural moments driving engagement and conversions.
🏝️ Influential Beach at Cannes Lions We brought the creator economy to life at Cannes Lions, becoming the premier destination for top CMOs, creators, and executives.
🏙 Influential360 We pioneered creator content at scale expanding creator content beyond social to DOOH, CTV and cinema.
💡 IAB NewFronts We were the only influencer marketing company to bring all major social platforms on one stage validating the power of influencer marketing for brands.
🗣️ Influential Voices In partnership with Publicis Groupe, we hosted an unforgettable event with senior marketers and agency executives, exploring the latest trends in influencer marketing.
🛒 Creator Economy Leader Through our innovative TikTok Shops partnerships and advanced commerce offerings, we helped brands achieve record sales and redefine their digital retail strategies through creators.
🌟 Forbes Top Creators List For the third consecutive year, we proudly partnered with Forbes to curate the Forbes Top Creators list, a global benchmark of social influence showcasing the next generation of success.
🤝 Publicis Groupe Acquisition We joined Publicis Groupe, the world’s leading and most innovative holding company. Together, we are redefining the future of influencer marketing through unmatched data, tech and creator content capabilities.
Here’s to an even more Influential 2025! 🎉