You wouldn’t think machines have anything to teach us about something as personal as storytelling, yet here we are.
Stories are powerful because they help us remember information; they weave narrative threads that we can follow and help us reach conclusions we can apply to our own lives. We connect with characters in a story without even realizing it. It’s one of the best ways to relay information; our human brains are wired for it.
So what the heck would a machine know about storytelling?
Machines don’t know people—but they know data
The power of storytelling is well-established in marketing circles. Effective stories can improve every facet of your company, from the way you describe your brand vision to how you structure your content marketing materials to the way you connect with your customers.
Social media influencers are no exception. The best influencers don’t just write advertisements. They combine their own experiences with your product features to tell a story about your brand.
And as it turns out, AI platforms are making this process easier than ever.
Consider what goes into a story:
- There needs to be a conflict;
- There needs to be an emotional core that readers can connect with;
- There needs to be some type of resolution that lets readers walk away feeling like they’ve been enriched by the experience.
Advanced AI makes us better storytellers by using large-scale pattern recognition and deep data insights to define these elements and identify which components will resonate with a given audience. In essence, it narrows down which concepts people want to hear about and tells marketers which points to cover.
AI finds emotional patterns
Influential’s own social matchmaking platform is a great example of this process in action.
Influential’s psychographic variables tell brands everything they need to know about an influencer, including unique personality traits, interests, and challenges.
It can identify who’s adventurous, who’s cynical, who’s a risk-taker, and who’s open to change. And while these determinations are essential to a quality influencer marketing partnership, they also apply to those storytelling elements needed for a powerful brand narrative.
Humans apply those patterns for results
Influential’s psychographics specifically apply to the influencer, but they also apply to the influencer’s audiences.
For example, we can assume that fitness influencers (and their audiences) will be interested in health. They’ll be interested in innovative strategies that give them an edge over others. They’ll be interested in ways to push their limits beyond what they think they’re capable of.
When we humans come up with these determinations, they’re mere assumptions based on our experiences. But when AI calculates them, there’s no guesswork—they’re all insights based on concrete data. This makes AI an incredible tool for powerful storytelling.
Power your storytelling with AI
Consider how a marketer could use this type of psychographic insight to tell compelling stories. Rather than just creating an article about the benefits of a new supplement, they could tell the story of an athlete who struggled for years to break through her limits.
Instead of providing a laundry list of product benefits, they could detail how the athlete tried different solutions and suffered until she was close to giving up. Then, they could push forward with an explanation of the solution.
This type of narrative resonates far better with audiences than a typical “explainer” post. People will remember the struggle of the athlete, they’ll identify with her frustration, and they’ll be satisfied when the solution is found.
This is how AI powers storytelling. With the right AI platform to guide you (and the right influencer in your corner!) you’ll be able to create engaging narratives for any type of audience, regardless of who they are or what they want.