Case Studies - 03 September 2017

United Nations

Goal: Develop and launch a social media awareness campaign for the United Nations, on the International Day of Peace, aimed to generate interest and engagement surrounding the hashtag, #HugForPeace, while mobilizing as many users as possible to commit to 24 hours of peace in their city by coming together with a very simple action — a hug. Strategy: For the second consecutive year, Influential partnered with the United Nations to launch a social media awareness campaign on the International Day of Peace, September 21st, 2016. Influential implemented its industry-leading, IBM Watson-enabled technology and activated many of its top social influencers to launch the #HugForPeace campaign. The campaign drove a highly-targeted demographic to an Influential created photo-generator splash site, where users uploaded and shared custom images, creating a flurry of user-generated-content and social buzz.

Goal: Develop and launch a social media awareness campaign for the United Nations, on the International Day of Peace, aimed to generate interest and engagement surrounding the hashtag, #HugForPeace, while mobilizing as many users as possible to commit to 24 hours of peace in their city by coming together with a very simple action — a hug. Strategy: For the second consecutive year, Influential partnered with the United Nations to launch a social media awareness campaign

Goal: Develop and launch a social media awareness campaign for the United Nations, on the International Day of Peace, aimed to generate interest and engagement surrounding