Blog - 17 September 2018

Why Influencer Marketing is Effective

When an industry is disrupted, one of the first things "traditionalists" attack is the disruptor's credibility and effectiveness. Influencer marketing has seen its fair share of skeptics in the past, but in recent years everybody stopped denying it and started scrambling to figure out how to take advantage of it. Why? Because it's one the most effective new forms of marketing out there: Nobody trusts ads anymore Old media is dying and there's a vacuum that has to be filled with new marketing ideas 88% of consumers trust online reviews as much as personal recommendations. This last point is truly the crux of the issue. Tip from a Friend Online influencers exist in a space where their followers glean a sense of genuine connection. While audiences have always liked media personalities,

When an industry is disrupted, one of the first things "traditionalists" attack is the disruptor's credibility and effectiveness. Influencer marketing has seen its fair share of skeptics in the past, but in recent years everybody stopped denying it and started scrambling to figure out how to take advantage of it. Why? Because it's one the most effective new forms of marketing out there: Nobody trusts ads anymore Old media is dying and there's

When an industry is disrupted, one of the first things "traditionalists" attack is the disruptor's credibility and effectiveness. Influencer marketing has seen its fair