Fall 2018

Venmo

To encourage use of the new ‘Pay with Venmo’ on Uber functionality, Venmo strategically partnered with Influential to bring influencers together to share a ride and split the cost using the app, interactively showcasing their experience with video content. By delivering on engagement, the campaign successfully drove interest and usage of the new feature.

Increase Consideration for Mobile App

14x
Higher engagement rate
10%
Increase in search interest
2.2m
Total Views

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