Fall 2018

Pocky

Influential’s strategy focused on building awareness and drive consumers in-store to purchase Pocky. Leveraging AI powered influencer content on Facebook and Instagram, Pocky was able to translate geo-targeted content distributed to LA-based Audiences into positive engagement and a direct lift in sales.

Drive In-Store Sales

6.1x
Higher ad recall rates
7x
Higher Click-through rate
1.7%
Lift in in-store sales

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