Fall 2018

NFL

In a first-to-market partnership for live sports, Influential’s strategy focused on delivering measurable ROI with a campaign that targeted influencer messaging to viewership-based segments. Highlighting intense rivalries around specific games each week, the campaign effectively increased tune-in amongst avid fans to NFL games throughout the season.

Increase TV Tune-In

26%
Lift in Tune-In
3x
Higher Conversion vs. avg. benchmark
11.6%
Higher Engagement vs. paid media engagement

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