AI Informed Creative
Beautiful content is just the start. Influential uses AI based tools to perfectly match concepts to brands for maximum performance.
Influencer marketing programs are only as good as the data behind them. Let Influential's AI and machine learning algorithms guide you through every campaign phase so the right decisions are made to maximize your ROI.
Randomly searching influencer lists are inefficient and ineffective. Influential uses a proprietary Brand Match Score™ to suggest the best matched influencers for your brand and campaign goals. Influencers are identified by vertical then analyzed for audience demographic data, contextual relevance, personality insights, related affinities and other key performance metrics.
Stay in the driver's seat and ensure content meets the requirements of the campaign. Post copy and media require individual approval so brands always stay in control of their message.
Comment privately with your team on suggested influencers, share selection responsibilities and even send publicly viewable lists to colleagues and clients without requiring login credentials.
Understand campaign results at the deepest levels and apply learnings to future campaigns. Influential's recaps are so powerful they have a reputation of their own.