Build awareness and social engagement around KIA’s 2016 Super Bowl commercial, starring Christopher Walken.

Using Twitter, Instagram, and Facebook, Influential activated top-tier influencers, based on IBM Watson’s psychographic insights, to post branded content and messaging into their feeds, in five key waves. This strategy built and sustained momentum for the Kia Optima and the #AddPizzazz campaign, while also creating conversion opportunities on social media, based on core consumer traits. Additionally, select viral / meme accounts with high engagement in the target demographic supported the activation by sharing content to maximize reach and social discovery.

Develop and launch a social media awareness campaign for the United Nations, on the International Day of Peace, aimed to generate interest and engagement surrounding the hashtag, #HugForPeace, while mobilizing as many users as possible to commit to 24 hours of peace in their city by coming together with a very simple action — a hug.

For the second consecutive year, Influential partnered with the United Nations to launch a social media awareness campaign on the International Day of Peace, September 21st, 2016. Influential implemented its industry-leading, IBM Watson-enabled technology and activated many of its top social influencers to launch the #HugForPeace campaign. The campaign drove a highly-targeted demographic to an Influential created photo-generator splash site, where users uploaded and shared custom images, creating a flurry of user-generated-content and social buzz.

Drive a deeper, humorous connection and increase brand engagement for a popular consumer packaged goods company, by aligning with key audience passion points and key cultural moments, to promote a popular hard candy.

Influential activated a targeted network of lifestyle influencers to create unique content and engage in highly impactful social activations. Content was strategically released, leading up to key cultural events, such as the Olympics or college finals, to build to a crescendo and maximize impressions, engagement, and social conversation. Utilizing the unique campaign hashtag, #KeepOnSucking, influencers encouraged followers to engage and interact with the campaign, maximizing earned media and over-delivery on impressions.

Generate explosive buzz, leading up to the premiere of a new theatrical action release for a major motion picture studio, with a first-of-its-kind, live pyrotechnic stunt activation.

Influential selected 7 influencers, based on contextual, semantic, and demographic relevance - utilizing IBM Watson technology on Facebook, for the first time. These 7 influencers were taken on-location for a giant pyrotechnics stunt, where explosives crews demolished a replica of an old western saloon from the film. Utilizing tune-in messaging videos produced by Influential, leading up to the stunt to drive awareness, over 150K live viewers tuned in for the activation. Drone videography and Facebook Live were leveraged to seamlessly stream the stunt directly to a highly targeted and engaged following, generating social conversation and massive awareness for a major theatrical movie release.

As an added value, Influential’s network of Owned & Operated viral accounts were activated, to generate further awareness and impressions alongside the contracted influencers, driving views to brand-provided assets, accompanied by copy that encouraged followers to see the movie in theaters.

Amplify awareness and inspire downloads/installs for a mobile avatar app.

Our targeted network of influencers were activated across 5 platforms to amplify awareness and drive downloads for a mobile avatar app. Utilizing a data-driven approach, influencers were diversified and selected, based on contextual and semantic relevance, while strategy was fine-tuned by user behavior, through A/B testing of creative options, including new app features and exclusives. Influencers created custom organic image and video content, featuring the app in different and unique ways, while utilizing a custom hashtag and unique calls-to-action, to encourage followers to interact with the campaign.

Create recognition and awareness around the brand redesign of a premier entertainment network, while engaging the target demographic in the #BePopCultured social media movement.

Sparking social conversation around the hashtag, #BePopCultured, influencers were activated on Instagram to share pop culture-inspired media, alongside brand-provided, witty captions, to drive followers to the newly redesigned entertainment property. This generated organic awareness, while encouraging followers to interact with the campaign, utilizing the custom hashtag, #BePopCultured.

Build awareness and anticipation, leading up to the premiere of a new theatrical release, from a major movie studio.

Our highly targeted network of Instagram and Facebook influencers posted film-branded content and lifestyle media into their feeds, to generate buzz and conversation around the theatrical release of a highly anticipated thriller. By tagging the main actress and the movie’s official social accounts, followers were also able to interact with the campaign, to maximize sharing and social discovery.

Support a social media movement that raises brand awareness and positions a major beauty retailer as the premiere location to purchase a newly released product from a popular cosmetics brand.

Influential activated our targeted network of beauty influencers, across Twitter and Instagram, to create impactful content and messaging that dominated social conversation and inspired followers to participate in the movement. To maximize reach and engagement, influencers implemented the custom hashtag, #LipstickIsMyVice, and unique calls-to-action, to encourage followers to interact with the campaign, while driving consideration for a major beauty retailer.

Drive top-of-mind awareness for a specialty apparel retailer, as the premier destination for back-to-school shopping.

Utilizing our targeted network of family-focused influencers, we activated top mommy vloggers and parenting accounts on Facebook and Instagram, to produce custom images and videos, featuring key products, while positioning a major children’s retailer as the premiere back-to-school shopping destination. A custom hashtag was implemented with unique calls-to-action that encouraged followers to interact with the campaign.